Discover how Answer Engine Optimization (AEO) can boost your website traffic fast by providing clear, quick answers that AI and voice assistants love.
Learn the key differences between AEO and SEO, how to optimize your content for featured snippets and voice search, and why AEO matters in today’s search landscape. See real examples like Zendesk’s success and get simple steps to start using AEO today to grow your business online.
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00:00Hello everyone, in today's video, we will understand Answer Engine Optimization, let's get into the video.
00:07Answer Engine Optimization, AEO, matters now because people want fast answers using tools like ChatGPT, Siri, and Alexa.
00:16Voice search is growing quickly, with over half of mobile users relying on it regularly.
00:22AEO helps websites adapt to this new way people search online, making it easier to be found and trusted.
00:28Answer Engine Optimization can quickly grow your website traffic because featured snippets get about 30% more clicks than regular listings.
00:38Being in position 0, the top answer spot, can boost your organic traffic by up to 10 times, driving many more visitors to your site.
00:48AEO focuses on giving short, clear answers to specific questions, perfect for voice search and AI assistance.
00:54In contrast, Search Engine Optimization, SEO, aims to rank websites using longer, keyword-rich content for traditional searches.
01:04AEO uses FAQs and schema markup, while SEO relies on meta tags, backlinks, and page speed.
01:11To optimize for AEO, find real questions using tools like Google's people also ask.
01:18Write short, clear answers with headings and bullet points.
01:23Add FAQ or how to schema and use a natural, conversational tone for voice search.
01:28This helps search engines show your content as quick answers.
01:31AEO benefits your business by making your website more visible in search results, helping more people find you.
01:40It builds trust by showing clear, accurate answers, which makes visitors stay longer and engage more.
01:46Plus, AEO lets your marketing work 24-7 through AI-powered search, saving costs, and boosting growth.
01:53Zendesk improved its website traffic by clearly answering common customer questions and using schema markup to help search engines understand their content.
02:03They also optimized for voice search, which helped their content appear in AI-powered search results, boosting their visibility and making it easier for users to find them.
02:13To start using AEO today, update your main pages with short, clear answers that directly address common questions.
02:22Add FAQ sections with schema markup to help search engines understand your content.
02:28Write naturally and simply to make your content easy for AI and voice assistants to find and share.
