Skip to player
Skip to main content
Skip to footer
Search
Connect
Watch fullscreen
Like
Comments
Bookmark
Share
Add to Playlist
Report
Billboard Reacts to Taylor Swift Buying Back Her Masters | Billboard News
Billboard
Follow
6/13/2025
Billboard staff reacts to Taylor Swift buying back her masters, our thoughts on 'Reputation (Taylor's Version)' not being re-recorded, how we feel about 'Taylor Swift (Taylor's Version)' coming out, what this means next for Taylor's career and more.
Category
🎵
Music
Transcript
Display full video transcript
00:00
you know good for her all right she's not giving you a remix she's not giving
00:04
you a reboot she's like it's perfect enjoy it people need to do that movies
00:09
need to do that TV shows that it's perfect let it cook all right team so
00:15
they are all Taylor's versions now Taylor Swift has bought her masters back
00:24
you know after all the rerecords billboard where the people that reported
00:28
she spent around 360 million dollars to get it all back how we feeling I mean
00:34
that's pocket change for her I mean as a billionaire but I think it's like you
00:39
know it's it's substantial because like not all artists own their masters and
00:43
now she does and this isn't something that she's been trying to do and she has
00:49
like set up she said when she started her Taylor's version this is like something
00:53
she set out to do and if she had the opportunity to buy them she would I think
00:57
it's a total boss move you know and it really props like here she is taking
01:01
control of her art and her music like she got a group project though right yeah
01:07
wait so she got the the one she rerecorded but then she got the originals now now
01:11
she owns the original she's got two sets the same records so under her new record
01:18
deal with the public she owned her albums so lover folklore evermore midnight
01:24
the tortured coer's department and then all the Taylor's versions she owns the
01:27
rights to those but her old record her old ones with her old label big machine
01:32
records when they were bought out by UMG they she owned so now she owns them all
01:39
the music videos all the you know all the movies everything she's like spent her whole life creating did she get like a refund though
01:55
well she spent a bunch of money to rerecord but not only did she spend a
02:00
bunch of money to rerecord them I feel like it was kind of a group project of the
02:03
fans also buying those records the new records supporting her rerecords and then
02:08
that money is probably what and the heiress tour obviously has funded her
02:12
being able to buy the records back I also know how much she's gonna pay Kelly
02:16
Clarkson for giving her the idea to record all of them she should at least go
02:20
on their show and like do an interview I don't want to get the numbers messed up
02:23
but I will say I have seen a lot of people say online like she spent three
02:26
hundred and sixty million dollars for the masters when Shamrock I think spent a
02:30
little less on when they bought them so they're like how does she end up paying
02:33
more but what you do have to calculate in there is that those masters have been
02:38
owning money over the years that Shamrock and even when Scooter Braun had them
02:41
because people were using the old stuff and say like movie trailers and things
02:46
like that and so you would start to notice like her rerecords would start
02:50
popping up in new ones like you'd be like oh this is the first like rerecord off of
02:53
reputation and you would see it like yeah that was yeah that was a new one
02:59
which is funny because she said that she didn't report too much of that album
03:03
we're not getting it that's the only one I wanted well we'll get to reputation I wanted to see
03:07
Gerard's opinion because I feel like he's kind of like learning about this
03:09
situation I have one good for her but two I'm just like you spent that money I'm
03:14
cheap okay I'm cheap I don't have the millions so like five dollars is a lot so
03:19
she spent money to do it her way her own way but then bought it back so what do
03:25
you do with the do you do you merge it like how do you what version are we
03:30
supposed to listen to now
03:31
you can listen to any of them now she's making money off all of them
03:33
and now the sweet people have to like chain you
03:36
I know she does really self-title though because I was a big country Taylor fan like when it came out
03:45
so yeah let's talk about those yeah because basically when she announced
03:49
that she bought her masters like there's two albums that she hadn't
03:52
rerecorded and rereleased that everybody's been waiting on
03:55
reputation and self-titled she has said in her letter that self-titled she did
04:00
finish rerecording it and she said in her letter she would be interested in
04:04
maybe releasing it if it's something we wanted now that now that you can listen
04:09
to original self-titled no guilt do we need a new version a rerecorded
04:15
version I think it would be interesting because like when it was announced that
04:19
she had bought back from Razzio I was listening to like all her music and I have like a Taylor Swift
04:25
playlist of all her albums I was like some of the old Taylor songs came on there and it was just
04:33
interesting to hear like some of her old music and like some of the things that she was singing
04:37
about which was like she wrote these songs when she was like 15 16 and she has songs that like
04:41
talk about like how when she was 15 or 16 she didn't know like her place in the world or what was
04:47
gonna happen with her career or her future and now like a lot of that stuff she kind of knows now
04:56
I would like to hear those songs from a more mature voice yeah it'll sound like it'll probably sound
05:02
like more different from any of the other albums because like she was she didn't really know like
05:07
what was gonna happen like when she was recording that first album and I also think like it would
05:12
be nice for it to have like a moment in the song like if they didn't even get any play on the air
05:15
store you know she didn't really acknowledge it that much she did like some of the surprise songs
05:20
but like it would be and I think like country is doing so well and it's having like a moment so I
05:25
think like it would be nice for her to go back to her roots what are those um tracks from self
05:31
titled sound like on tour like were they different yeah she didn't do very many of them I mean she
05:36
there was one that she did um a Mary song where she was singing about like 87 and 89 and she was
05:42
like making kind of like a reference to Travis which is like the line of the song is like uh I'll be
05:48
I'll be 87 you'll be 89 and she's talking about like this love story between her and this other guy
05:53
that was in her neighborhood and now like she was making like a reference to Travis because his
05:58
number is 87 so it kind of like is like interesting to like she could like interpret her
06:04
her older music in such like a different way again because she's in like such a different part of her
06:09
life but let's talk about being in a different part of her life because that's a great transition
06:12
to talk about what everybody wants reputation reputation people have wanted that re-release so badly
06:19
that they have clowned themselves into several times thinking she was about to release it and
06:25
now we found out that she said in her letter she only recorded half the album she said she only
06:30
recorded half her reputation because she felt like she couldn't improve upon it or make it better
06:34
you know good for her all right she's not giving you a remix she's not giving you a reboot she's like
06:40
it's perfect enjoy it people need to do that movies need to do that tv shows need to do that
06:46
it's perfect let it cook and the thing that she said was that she didn't want to go back to that
06:52
part of her life like she didn't want to relive you know that time she was also like in this
06:57
relationship that ended up lasting like six years and then they ended up waking up like it was kind of
07:04
like an interesting dichotomy that was happening to have to go and sing about your ex in the studio
07:09
thing about your ex that was very significant like you so meant a lot to her no matter what anybody
07:14
out there says um and like they spent a lot of time together especially because they were together
07:19
during the pandemic and they spent a lot of years together and that's her longest relationship that
07:23
she's ever had you know while she's been a celebrity and you know she was also like going through a lot
07:28
of strikes with kanya and with kim and there was a lot of like drama happening at the same time
07:34
publicly so she was falling in love and also like you know seemingly her career was you know
07:40
in shambles in shambles look back at history she was killing it but yeah yeah i mean people had to
07:47
like kind of be there for the whole cancellation moment because it felt much bigger than it does
07:52
now which is like on top of the world and it feels like no one can stop her but yeah i mean i think
07:57
i i mean i'm glad she's not re-recording it because i think like it would be hard for her to re-do
08:05
but the good news is she said we might get to see the vault tracks there may be a way that we get the
08:11
vault tracks which i'm more excited about because reputation is her only album that she doesn't have
08:15
a deluxe for so it has like less fall i kind of like that she does it like keep it like the album
08:21
that it is like succinct and like i like that album probably the best and so just now i can listen to it
08:27
guilt-free
Recommended
1:40
|
Up next
AI Society: Tanpa Etika, Kecerdasan Buatan Bisa Mengancam Stabilitas Ekonomi
TempoVideo
6/17/2025
5:41
'No Kings Day' Organizer Ezra Levin Talks Peaceful Protests, Avoiding D.C. Parade
TMZ
6/13/2025
45:39
Khom Lưng (Chiết Yêu) Tập 18 Thuyết minh
XÓM PHIM
5/22/2025
1:10
Taylor Swift Teases ‘This Love (Taylor’s Version)’ & Drops ‘1989,’ ‘Speak Now’ Merch | Billboard News
Billboard
5/6/2022
0:30
Resident Alien Season 4 Episode 3 Promo
Promo Trailer
6/14/2025
0:46
British national says he walked away from Air India plane crash disaster
The Independent
6/12/2025
16:36
A Deep Dive into Every Single Taylor Swift Era
MsMojo
5/26/2024
48:07
Quang Uyên Tập 1 Vietsub - Trương Tân Thành - Vực Sâu - Đọc Thầm - Justice in the Dark (2025) | Phim Hay
Phim Hay
4/22/2025
1:21
Watch Cheddar News
Cheddar News
6/13/2025
2:44
Taylor Swift: Fans React to 'Look What You Made Me Do' Video and Her New Musical Direction | Billboard News
Billboard
8/31/2017
2:13:04
A Forbidden Taste Of You Full Movie Full HD
Movie Diaries
11/21/2024
10:23
'Hacks' Cast Explain Viral Boofing Scene & The Inspiration For Dance Mom
Variety
6/21/2025
2:17
Taylor Swift: Inside Her Record Breaking Billboard Chart History | Billboard Explains
Billboard
4/18/2024
1:42
iHeartRadio Announces Plans to Only Play the ‘Taylor’s Version’ of Taylor Swift Albums | Billboard News
Billboard
11/17/2021
1:33
Taylor Swift is Unrecognizable in New 'The Man' Music Video | Billboard News
Billboard
2/27/2020
1:07
Taylor Swift Gets Into the ‘All Too Well’ Spirit With New TikTok | Billboard News
Billboard
11/10/2021
1:52
Taylor Swift Drops Cryptic Reptile Tail Teaser Clip on Social Media Accounts | Billboard News
Billboard
8/21/2017
1:05
Taylor Swift’s ‘All Too Well (Taylor’s Version)’ Skyrockets to No. 1 on Hot 100 | Billboard News
Billboard
11/22/2021
1:03
Taylor Swifts Surprise Drops ‘Wildest Dreams (Taylor’s Version)’ | Billboard News
Billboard
9/17/2021
1:28
Taylor Swift Gifts Swifties With New 'Willow' Remix After Breaking the Vinyl Sales Record | Billboard News
Billboard
6/3/2021
2:17
Taylor Swift Releases Third Round of Reptile-Themed Teaser | Billboard News
Billboard
8/23/2017
1:14
Taylor Swift's Reputation album has re-entered the Top 5 of the Billboard 200 chart after she bought back her masters
Bang Showbiz
6/9/2025
1:41
Taylor Swift Announces More Reputation Tour Dates | Billboard News
Billboard
1/3/2018
1:38
Taylor Swift Says Ticketmaster Meltdown ‘Pisses Me Off’ | Billboard News
Billboard
11/18/2022
1:08
Taylor Swift Announces ‘Red (Taylor’s Version)’ Is Coming Earlier Than Expected | Billboard News
Billboard
9/30/2021