Srinagar, June 13, 2025 (ANI): In the heart of Kashmir’s famed saffron valley, a young entrepreneur has turned a traditional crop into a global sensation. Noushaba Jeelani, popularly known as ‘Saffron Queen of Kashmir’, is redefining the saffron trade with innovation, passion, and a mission to empower local farmers. Her saffron brand 'Noush' exports saffron in Europe and the Middle East. Hailing from Pampore, she grew up surrounded by the fragrant saffron fields. She involved hundreds of local women in saffron harvesting, packaging, and quality control, turning saffron cultivation into a sustainable livelihood. Her startup has collaborated with global e-commerce platforms and luxury wellness brands, putting Kashmir's saffron back on the worldwide map.
