00:00Augmented reality, AR, is a technology that overlays digital information, such as images, animations, or data, onto the real-world environment, typically through devices like smartphones, tablets, or AR glasses.
00:17Unlike virtual reality, which creates a completely immersive digital world, AR enhances the user's perception of reality by blending virtual elements with their physical surroundings in real-time.
00:31In applications, AR is used in various ways.
00:35For example, in retail, AR apps let customers visualize how furniture would look in their homes before making a purchase.
00:44In education, AR can bring textbooks to life by displaying interactive 3D models or additional information when a device is pointed at a page.
00:55Navigation apps use AR to superimpose directions onto live camera views, making it easier to follow routes.
01:04Additionally, AR is popular in gaming, such as games that project virtual characters into real environments,
01:11and in industrial settings, where technicians can see step-by-step instructions overlaid on equipment during maintenance.
01:20Overall, AR applications enhance user experiences by providing contextually relevant and interactive digital content within the real world.
