Game 3 of NBAFinals tonight! How are the ratings so far?? Reasoning?? Due to- Lack of interest, star power, or lack of big-time markets? How could league improve viewership?
00:00Oh, I like seeing social media just because I like a front row seat of the demise of our society.
00:06But I like ratings talk. You know that.
00:09Yeah.
00:09I hate when people make points they know are not accurate as a means to get into some sort of a culture war.
00:19So games one and two of the NBA finals are brutal.
00:22The ratings are bad.
00:23Everybody knew this was going to happen when it was Oklahoma City and Indiana, no matter what Adam Silver said.
00:28But Clay Travis owns OutKick as a conservative.
00:32He replaced Rush on the radio.
00:35And he tweeted this right after the ratings showed 8.7 million viewers for game two.
00:41NBA finals viewership declined in game two.
00:43Other than COVID, there have never been fewer people watching NBA finals since Bird and Magic.
00:48Meanwhile, men's and women's NCAA tourney is hitting records.
00:53NBA brand is Roke S.
00:56So the NBA playoffs were up.
00:58Higher than the NFL playoffs were up.
01:02The NFL playoffs actually as a whole went down 3% year to year.
01:05The NBA playoffs were up 5% before the finals.
01:10So did people love the woke NBA and then just choose to hate it?
01:15The NBA's product is just like baseball.
01:18It's regional.
01:18So if you're going to have a superstar like LeBron who's known everywhere, then you'll have more eyeballs on it as opposed to a guy like Halliburton or SGA who's the MVP but doesn't have the resonation, doesn't resonate the way the other guys do.
01:33And it's not because of the NBA's political views that it's down because if that were the case, why was it up 5%?
01:40So people like this suck.
01:42Like just they lie as a means to try and spread narratives that align with their political beliefs.
01:47But the NBA finals viewership will be discussed.
01:50It has nothing to do with politics.
01:52It has everything to do with the markets of the teams in it.
01:54And that's what I said.
01:55It's all about star power, right?
01:57If you...
01:57Well, you said it's all about drama too.
02:00Yeah, but that's part of it.
02:01You know what I mean?
02:02Like the drama has to come with some star power, right?
02:04And that's the thing.
02:05Like Tyrese Halliburton, the Indiana Pacers, good basketball team.
02:09Nobody's knocking that.
02:10But I think when you look at SGA versus Tyrese Halliburton and SGA versus Jalen Brunson, a little bit more interesting there.
02:21You know what I mean?
02:22So I think that's the way that people look at the NBA.