Dairy milk is making a comeback as consumers opt for a more protein-packed drink

The organic dairy sector grew by 9.8% in 2024, proving dairy milk is growing in popularity and bumping down alternative milk options.

Transcript

00:00This just in, it's cool to drink dairy milk again.

00:05Plant-based milks have taken the number one spot in popularity over the last few years,

00:10but they seem to be losing their luster due to their status as an ultra-processed food,

00:14a category increasingly tied to a range of health issues from type 2 diabetes to depression and gut problems.

00:20Meanwhile, dairy milk is making a comeback due to its high amounts of protein and minimal processing.

00:25The organic dairy sector grew by 9.8% in 2024, a major jump from its usual 1-2% annual increase.

00:33A recent poll showed that 82% of U.S. consumers consider wellness a top priority.

00:38Consumers have gone protein crazy, and it's paying off for protein-rich dairy brands like Fairlife,

00:43which saw a 31% jump in sales over the past year.

00:46And some consumers are taking it a step further by committing to only drinking raw milk.

00:51One Food Trends author said that it's become trendy to be able to say,

00:55Oh, I got this $20 raw milk jug at Erewhon, so for now, it seems that dairy has a bright future ahead.

01:01We're already seeing trendy probiotic ice creams hit the shelves in flavors like dark chocolate honeycomb.

01:06To read more about the dairy comeback, head to businessinsider.com.