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Discover how Pay-Per-Click (PPC) advertising can help startups grow fast by driving targeted traffic, increasing brand visibility, and delivering measurable results from day one.

Learn why PPC is essential for startups to compete in crowded markets, control budgets, and gain valuable customer insights. Whether you’re a small business or a new startup, PPC platforms like Google Ads, Facebook, Instagram, and LinkedIn offer powerful tools to quickly and efficiently reach the right audience.

Watch to understand the best PPC channels, tips to maximize ROI, and real success stories like FreshBite’s rapid growth.

Partner with Eflot Digital Marketing Agency Bangalore to boost your startup’s growth with expert PPC strategies.

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Transcript
00:00Hello everyone, in today's video, we will explore how pay-per-click advertising helps
00:05startups grow fast, let's get into the video. PPC works for startups because most marketers,
00:1268%, use paid ads to grow quickly. It gives a high return, with businesses earning 166
00:19Indian rupees for every 85.86 Indian rupees spent on Google ads. Plus, the top 3 paid ads get 41%
00:28of all search clicks, making your startup more visible fast. FreshBite, a food delivery startup
00:35in Bangalore, faced low website traffic and slow growth. They used geo-targeted pay-per-click ads
00:42on Google and Instagram to promote quick delivery, subscription plans, and discounts for first
00:47orders. This helped them attract more customers and grow faster. FreshBite saw a 150% increase
00:56in website visits within just 30 days. They also reduced their cost to acquire each customer by
01:0237%, and earned 3 times the money they spent on ads in less than 2 months. This shows PPC ads can
01:10quickly boost growth and profits. Pay-per-click, PPC, advertising means you only pay when someone
01:17clicks your ad, making it cost-effective and budget-friendly. It brings instant traffic by
01:22letting you buy visits instead of waiting for organic growth. Popular platforms include Google
01:28ads, Facebook and Instagram ads, and LinkedIn ads. Startups need PPC because it gives quick visibility
01:36in a crowded market, helping them get noticed fast. It targets the right audience based on demographics
01:42and interests, so ads reach potential customers. PPC also lets startups control their budget closely
01:50and provides valuable data to understand customer behavior and improve results.
01:55Startups should use different PPC channels for best results. Google search ads reach people
02:00actively searching for products, while Google display ads build brand awareness with visual ads.
02:07Facebook and Instagram ads work well for products that look good,
02:10and LinkedIn ads are ideal for B2B startups targeting professionals.
02:14To maximize PPC, set clear goals like sales or leads. Use specific landing pages,
02:22not just your homepage, to guide visitors. Ebi test different ad versions to see what works best
02:28and refine your PPC strategy. Also, continuously track results and adjust your ads to improve performance
02:35and maximize your return on investment.

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