Trainwreck: The Cult of American Apparel | movie | 2025 | Official Trailer - video Dailymotion

In the mid- 2000s, American Apparel becomes one of the United States' most successful fashion brands. For young staffers | dG1fanJPWS11RVNLb28

Transcript

00:00I was off work.

00:02It was probably 10 o'clock, 11 o'clock at night.

00:04My phone rang and it was Dove, the head of the whole company.

00:08He didn't say anything other than just, I hate you.

00:11And then he just hung up.

00:12That was like a regular day at American Apparel.

00:16Walking to American Ball felt different than walking

00:18into any other retailer.

00:20One of the big appeals was its antithesis to other brands.

00:24Everything was made in America.

00:26Nobody else was doing that.

00:28I run American Apparel in an instinctive manner.

00:31I try to break down all kinds of barriers.

00:33Actually, one of the slogans was,

00:36if you see someone shoplifting, let them know we're hiring.

00:41The company was expanding very quickly.

00:43Wow, I want to be a part of this.

00:45It was a fashion cult.

00:48I loved every second of it until I didn't.

00:54Dove doesn't understand the word no.

00:57You're not strong enough.

00:58Shame on you little dog.

01:01He was crossing all kinds of lines and boundaries.

01:04Quit or submit, okay? Quit or submit.

01:07Are you kidding me?

01:10It was definitely an open secret that Dove was sleeping with the employees.

01:14The allegations that landed on my desk made me absolutely enraged.

01:20These claims happened over and over again.

01:24The heart wants what the heart wants.

01:26American Apparel was this iconic fireball.

01:30Figure it out.

01:31Things progressively got crazier and crazier.

01:34I'll probably be in therapy until the day that I die.

01:38What are you gonna do?

01:41Ha, ha, ha, ha, ha.