Honda partners with LA28 as Olympic sponsorship deals shift into gear

The Manila Times

Honda partners with LA28 as Olympic sponsorship deals shift into gear  Honda was named as the automotive partner of the 2028 Los Angeles Olympics and Team USA on Monday, June 2, in the latest domestic sponsorship deal for the sporting extravaganza.  The Japanese automaker, which established its first US operations in Los Angeles in June 1959, will provide a vehicle fleet for the LA Games and also serve as the partner for Team USA at the 2026 Winter Games in Milano Cortina.  With the deal, the LA Games has now eclipsed $1.5 billion in sponsorship revenue amid a flurry of dealmaking in the first half of the year.  Officials at LA28, the private, non-profit company organizing the Games, told Reuters they were confident they will reach or exceed their overall target of $2.5 billion in sponsorship revenue by the time the Olympic flame reaches Southern California.  REUTERS VIDEO  Visit our website at https://www.manilatimes.net  Follow us:  Facebook - https://tmt.ph/facebook  Instagram - https://tmt.ph/instagram  Twitter - https://tmt.ph/twitter  DailyMotion - https://tmt.ph/dailymotion   Subscribe to our Digital Edition - https://tmt.ph/digital   Check out our Podcasts:  Spotify - https://tmt.ph/spotify  Apple Podcasts - https://tmt.ph/applepodcasts  Amazon Music - https://tmt.ph/amazonmusic  Deezer: https://tmt.ph/deezer Stitcher: https://tmt.ph/stitcher  Tune In: https://tmt.ph/tunein  Soundcloud: https://tmt.ph/soundcloud   #TheManilaTimes #tmtnews #olympics2028 #la28

Transcript

00:00I'm thrilled to announce Honda as the official automotive partner of the U.S. Olympic and

00:07Paralympic teams and a founding partner of the LA 28 Games set to take place right here

00:28in Los Angeles in just over three years. Through our partnership with Team USA and LA 28, we aim

00:36to help the world's top athletes achieve their dreams on the Olympic and Paralympic stage.

00:44Competing and pushing ourselves is how Honda strives to fulfill our dreams. By empowering

00:51athletes, we hope to inspire millions worldwide to dream big and achieve greatness.

00:58Honda is proud to sponsor the home team and on behalf of our 30,000 U.S. associates in Southern

01:09California and across the country, including 12 U.S. manufacturing facilities producing Honda

01:17and Acura products, plus our more than 2,000 auto and power sports dealers. We can't wait

01:25to support Team USA in their quest for gold.

01:36That's why Honda is the car automotive partner of Team USA in LA 28,

01:41Olympic and Paralympic teams.

01:43We are here to stand together with all of you to welcome Honda to the LA 28 and Team USA family

02:01and into the U.S. Olympic and Paralympic movement. Today we set forth on a path to delivering in

02:16incredible games. Over the next three years, the Los Angeles region and beyond will come together to

02:22uplift the world's greatest athletes as they pursue excellence on the biggest stage in sports.

02:28Honda's LA roots make this partnership even more meaningful as we work to deliver a games that

02:34will make Angelinos proud. With Honda by our side, the road ahead is sure to be a transformative journey

02:41for our athletes, our fans, and our communities. We are deeply grateful for Honda's commitment and

02:49passion for the games, and more importantly, for your support as to what the games represent.

02:54As we look ahead to creating a Transit First Games with a number of multimodal transportation options,

03:06Honda will play a crucial role in connecting people from all corners of the globe and contributing to

03:13an accessible and efficient transportation network for spectators, athletes, and games personnel.

03:29I can't tell you how excited that I am personally to be a host country and for the impact and the power

03:35that we have on showing sport and its ability to move people, to maximize our potential regardless of

03:44background, of ability, of race, of gender.

03:47I really went all out.

03:48In fact, I know.

03:49I got a couple of videos to send to a couple of people who are planning their announcements out.

03:53This is a huge milestone for us at LA 28, for Team USA, and for Honda. You know, for Honda to come on

04:02as a founding partner for us really helps the mobility, our mobility planning, our transportation

04:08planning, and really is an exciting opportunity for all of us.

04:12Right, and you agree. Well, the way they, like, turn out all the employees.

04:16Yes.

04:17Those are Japanese.

04:17Like, you know, the couple of them.

04:18For sure.

04:19Yeah, and then with the confetti and everything.

04:21People still need to move around, and our games plan and working with the city of LA,

04:28we are anticipating really a multimodal transportation options. And so we will get people to transportation

04:36hubs. We will get people around the city, and we need Honda to be a partner with us as we think

04:41about transporting people in new ways all around the city.

04:45Cars with all the logos on, it's really cool.

04:47Yeah.

04:48So, well, thanks for coming out and everything.

04:50Yeah, no, thanks very much.

04:51You know what? We are really on track to hit our goal for this year, and I think, you know,

04:55just what we've seen in the first part of 2025, we've signed on. This is our sixth partnership

05:02that we've signed on just this year, and Honda's signing up as a founding partner,

05:07is the first founding partner we've had since 2020, and one of our biggest to date.

05:11It's funny because a lot of people think of it as a global champion, but I think of it as a local.

05:16In fact, I didn't even realize when we were talking, but...

05:19This is really a great opportunity and a great day to celebrate what Honda is doing,

05:23not only for us at LA 28 for the Olympics in July of 2028 and the Paralympics,

05:28but also the opportunity to support Team USA at Milano for the Winter Games,

05:33and so we're super excited about that.

05:46we also see how it's in Washington as this year.

05:57It's a special episode.

05:59It's a regular season

06:01family.

06:04S poo team team team team team team team team team team team,

06:10but they are really excited about that.

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