Is This Viral NYC Donut Shop Worth The Hype?

Japanese donut shop i'm donut has received plenty of praise on social media, and we found out if the hype is truly worth the trip.

Transcript

00:00I'm Brooke, and as our in-house donut snob, I went to the Times Square location of I'm Donut

00:04to see what all the fuss is about. They had a crazy line first thing in the morning and a

00:08security guard to keep out any riffraff, but don't worry, he's super nice. The store smells insanely

00:13good, and the employees have the coolest aprons, and they even have this adorable donut themed

00:17merch. It says don't touch, but I want to touch. I want to touch everything. But obviously I wasn't

00:22there for any of that. I'm very serious about my donut eating business. Yes, we are. I'm still

00:29going to eat that. Am I drunk? I'm embarrassing myself for the internet. That's the career I

00:34picked. I wanted to eat them all, but instead I tried eight different flavors, and my absolute

00:38faves were the caramel espresso cream and the NYBLT. I'm not going to lie, I was a little skeptical

00:44about lettuce on a donut, but the whole thing is so decadent, and I was grateful for a little

00:48bit of extra fiber. I also tried the sake cream, which was very sake forward for 10am, the matcha

00:54cream, and the original powdered sugar donut, which were all made with a super soft and airy

00:58brioche style nama dough. It's literally like eating a lightly sweetened cloud. They also have

01:03an NYC exclusive vegan ring donut collection that includes my third favorite flavor, the pistachio

01:07white chocolate. The ring donuts were super light and airy, and they had this insane hard yet soft

01:12glaze on the outside. It was the perfect creamy texture. TLDR, the donuts slap. They're full of

01:18flavor, but not too sweet, too big, or too expensive. The thing I really fell in love with is the fact

01:22that when they pack the donuts up, they use this little wedge to prop the box up and keep the donuts

01:27from smearing all over the place. That's the kind of attention to detail that gets me every single time.