Canaccord Genuity analyst Susan Anderson reaffirmed a Buy rating on e.l.f. Beauty with a $105 target, according to Benzinga. Anderson cited confidence in the company’s strategy to manage tariff pressures. On May 23, e.l.f. announced plans via social media to raise prices by $1 starting August 1, attributing the hike to tariff conditions. Anderson views the move as a positive signal that the company can absorb external pressures while maintaining its value positioning, with most products still priced below $10. e.l.f. will discuss fourth-quarter fiscal 2025 earnings in a May 28 webcast, where Anderson expects insight into China exposure.
