Designs deslumbrantes: Joalharia no Qatar

Name: Designs deslumbrantes: Joalharia no Qatar
Uploaded: 2025-05-28T13:01:57+00:00
Duration: 12 min
Channel: euronews (em português)

euronews (em português)

28/05/2025

Designs deslumbrantes: Joalharia no Qatar

Junte-se ao Qatar 365 enquanto a equipa explora o setor retalhista de luxo do Qatar na 21.ª edição da Exposição de Joalharia e Relógios de Doha e admira o artesanato intemporal em exposição no Museu de Arte Islâmica de Doha, onde algumas peças de joalharia remontam a séculos.

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00:00Kater é um already well-established market

00:04in the luxury business in general

00:06and watches and jewelry, of course, part of this luxury industry

00:09Middle East is an incredibly important market

00:12because of the passion, the knowledge, the history

00:14that really is born from the Middle East

00:16Luxury is a way of life here

00:19Hello, welcome to Kater 365 with me, Adil Halim

00:26On this episode, we're back at the Doha Jewelry and Watches Exhibition.

00:31The world-renowned luxury event has returned to Qatar for its 21st edition.

00:36I'll explore how watches can be both functional and fashionable

00:39as I try on some of the most cutting-edge and high-end designs on the market.

00:44But first, Ioana Hu's goes window shopping

00:46at some of the most established international jewelry brands.

00:51It's glitz, it's glamour, but above all,

00:54the Doha Jewelry and Watches Exhibition is a treasure trove of craftsmanship

00:58and some of the world's most dazzling designs.

01:01Once a diamond in the rough, over the past two decades,

01:04the prestigious event has grown into one of the most celebrated exhibitions in the market,

01:09cementing Qatar's position as a luxury tourism destination.

01:13Doha Jewelry and Watches Exhibition hosts more than 500 brands

01:18from all around the world, from about 32 countries.

01:21And we are talking about Qatar.

01:23We are talking about not only a destination attraction

01:26when it's come to the entertainment and festival,

01:28but also we are talking about the luxury tourism.

01:31We want to showcase the readiness of our infrastructure,

01:35hosting such kind of a mega project that definitely brings visitors

01:39and those who have the enthusiasts to learn more about the luxury that awaits them inside.

01:45There are plenty of up-and-coming designers here

01:47hoping to bedazzle visitors and make a name for themselves in the jewelry industry.

01:51But some of the biggest stands have been reserved for brands that have been around for decades

01:55and some even centuries.

01:59One of the exhibition's crown jewels, the Tiffany & Co. Pavilion,

02:04an American luxury jewelry house founded in 1837.

02:08Middle East is an incredibly important market because of the passion, the knowledge,

02:12the history that really is born from the Middle East.

02:16Luxury is a way of life here.

02:18Tiffany & Co. has been a great part of it.

02:20And it's a very important market to us because of the incredibly important clients that we have here.

02:25So this is really about showcasing the best of what Tiffany & Co. has,

02:29which are exceptional diamonds, colored gemstones, and of course, pearls.

02:34The highlight of the Tiffany & Co. Pavilion is this display,

02:37a collection of jewelry that is all about celebrating the natural heritage

02:41and pearl diving traditions of the Arabian Peninsula.

02:44We are extraordinarily proud to be featuring some exceptional pearls

02:49that are really, we're bringing back home.

02:53They're from the Gulf.

02:54They're in incredible creations featuring diamonds inspired by the great Jean Schlumberger,

02:59who's one of our iconic designers at Tiffany & Co.

03:01and really features incredible silver, near-white, large, beautiful pearls

03:08that really highlight the unique nature of these beautiful gemstones.

03:14While many of the exhibition's jewelry pieces are unique and exclusive,

03:17the yearly event is accessible for all free of charge.

03:21Meaning that for five days, visitors can come to admire the beauty on display

03:25at the Doha National Convention Center,

03:27whether you're here to spend big or just have a little browse like me.

03:35Now from an annual temporary exhibition to a permanent collection,

03:39I've come to the Museum of Islamic Art to check out some extraordinary pieces of jewelry.

03:43To help us understand the significance of these precious stones,

03:47I sat down with Dr. Muniya Shikhab-Abudaya,

03:50Mia's Deputy Director of Curatorial Affairs.

03:53Some of those daggers, and that's the finial.

03:57Dr. Muniya, the museum hosts an expansive jewelry collection

04:00with pieces that come from all over the world.

04:03In terms of numbers, how many pieces do you have here,

04:05and where do they come from?

04:06So the Museum of Islamic Art holds a collection of approximately 500 jewelry pieces,

04:12which is actually a fairly small part of the collection,

04:15if we think of the total number being approximately 12,000 pieces.

04:21On display, there's around 150 pieces of jewelry,

04:25from Morocco, Spain, all the way to Southeast Asia, Indonesia, the Philippines even.

04:31So it really shows the diversity of pieces that are being produced in the Islamic world

04:37from the 9th century all the way to the 20th century.

04:43So it's a wide range of the Islamic world.

04:45Are there some commonalities or stark differences you see when you kind of compare the pieces?

04:50There's actually a lot of differences

04:51because it shows that there's a syncretism between indigenous techniques

04:59and any of the jewelry that would have been already produced

05:05in specific regions of the Islamic world

05:07and how it's been reused and refined in the Islamic period.

05:14So, for example, if we look at Spanish jewelry from the medieval period,

05:17it shows very much an influence of what was produced in Europe.

05:23And same in Indonesia, for example, you have a lot of use of techniques

05:27that already belong to Southeast Asia and to Indonesia in particular

05:32in previous periods before Islam was introduced in these regions.

05:37So some of the pieces come from the Islamic world from the 8th to the 13th century,

05:41around the time when Iran was expanding its political influence

05:44and becoming a key player.

05:47How did this influence Iranian art?

05:49The 8th to the 13th century was a very pivotal period

05:54for not just Iran but also Iran and Central Asia in terms of jewelry making.

06:00And I would say that it's very close to what has been produced in Egypt and Syria

06:05between the 9th and 12th century in terms of techniques at least

06:09because they would have been using some of the antique techniques

06:14but would have refined them.

06:16So you find a lot of gold that would have been used at that time

06:19with a little bit of enameled metal work as well

06:24which would have been combined with precious stones and jewelry making.

06:28So, of course, this is the medieval period for the entire Islamic world

06:33is a time when the techniques and the production of jewelry

06:39has been very influential, I would say, for the later centuries.

06:44Now we're in the South Asian gallery.

06:46One of the most famous pieces here is the Varanasi-style diamond necklace.

06:51Varanasi necklace has been done in North India.

06:53It's really representative of South Asian jewelry during the Mughal period.

06:58So it is set with very precious stones including diamonds

07:02and diamonds were really part of the production in India.

07:08In general, South Asia has been very prolific in jewelry making

07:14using precious materials such as jade that would have come from China and Eastern Asia.

07:21They would have been using as well emeralds that come from Colombia

07:24that were coming from through the Portuguese trade and later on with the British trade.

07:30And then you have the use of spinels.

07:32We have a few pieces here in this gallery which people confuse with rubies

07:36because they are a bit red but they are actually pinkish red.

07:41They're not exactly as red as rubies.

07:44And spinels would have come from present-day Bangladesh or present-day Sri Lanka

07:48which were also somehow part of South Asian dynasties.

07:52And so this would have been traded into present-day India to make those jewelry pieces.

08:02The hope is by hosting a platform where a diverse range of exhibitors are under one roof,

08:07Qatar will continue to establish itself as a leading destination for luxury shopping.

08:12I got a chance to check out some incredible timepieces on display.

08:15For Maha Al-Fadhan, the Doha Jewelry and Watches exhibition has a special place in her heart.

08:23She fondly remembers visiting every year as a child.

08:27The exhibition is, quite literally, part of the family business.

08:31And now, so is she.

08:32Since I was a kid, they've been bringing us every year.

08:37I was young and I would come walk around, see the jewelry.

08:41Since I was younger, and my cousins, my siblings as well.

08:47So every year, we learn more, we know more, we understand it more.

08:51And finally this year, I joined the family business.

08:55Along with four of her cousins, Maha is part of the third generation of Al-Fadhan's

08:59bringing an injection of youth to the company.

09:02And what better place to leave their mark on the legacy brand

09:05than at an international exhibition.

09:07And it started 20 years ago when my grandfather, Hussein Al-Fadhan,

09:11decided that he wanted to have a showcase to show the diamonds, the jewelry.

09:16And so every year we're here, we have one of the biggest pavilions, actually,

09:22in the Doha Jewelry Watches exhibition.

09:25And we show all the brands that are under Al-Fadhan Jewelry.

09:30There are more than 500 brands from 30 countries represented at this exhibition.

09:36This is the 13th straight year Ayd Adwan has been coming to the DJWE

09:41on behalf of 140-year-old Swiss luxury watch brand, Breitling.

09:46Middle East region is a very important region for Breitling globally.

09:50And Qatar is one of the most important markets for us here.

09:54And this is one of the reasons why we are coming here, of course,

09:58to meet with our local retail partner.

10:01And in the same time, to meet all our clients, our friend of the brand,

10:05our partners here in the country.

10:09Aydwan remembers the exhibition's early days.

10:12He's seen significant growth in the size and scope of what he calls a global gathering.

10:17It was a smaller and less brand.

10:20And as we said before, Qatar became more and more destination for luxury brands.

10:25And we see the growth of the exhibition.

10:27We see a lot of new brands, which myself, even, I don't know.

10:30So it's good chances for us, as I said, to show our product,

10:34but also to learn about the watch and jewelry industry in general.

10:38Another Swiss luxury watch manufacturer on full display here is IWC Schaffhausen.

10:44Originally founded as the International Watch Company, the brand has been around since 1868.

10:51More than 150 years.

10:53And since then, we are very well known for being the engineers of time

10:59and also for our craftsmanship and for our innovation.

11:03For many international brands, this exhibition not only allows them

11:07to showcase their luxury craftsmanship to their Gulf clientele,

11:10but also to foster growing cultural exchange.

11:13Our presence in the region is extremely important for us.

11:17And Qatar is one of the most key countries in the region.

11:21And, of course, we want to spread the word,

11:24but we want to show also the region how much it is important for us at an international level.

11:30From glitzy jewels to elegant timepieces, we hope you enjoyed discovering how the luxury retail sector

11:41continues to grow in Qatar from here at the 21st Doha Jewelry and Watches Exhibition.

11:47But that's all the time we have for now.

11:49For more, check out euronews.com and connect with us through our hashtag.

11:52Thanks for watching and we'll see you next time on Qatar 365.

Designs deslumbrantes: Joalharia no Qatar

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