The pros and cons of app tracking and how tech experts make their choices in this evolving digital landscape.
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00:00Apps often ask, can we track you across apps?
00:04This question has raised concerns since 2021,
00:08when Apple introduced the App Tracking Transparency Policy.
00:13The answer isn't straightforward, HuffPost reports,
00:16and it all comes down to your preferences regarding ads.
00:20Advertising is the primary motivation behind app tracking,
00:25as it allows personalized ads and targeted promotions,
00:29allowing apps to track you potentially exposes your data to data brokers
00:34and even affects insurance premiums based on your health and lifestyle.
00:40In essence, the choice to allow this is a personal one.
00:43Some tech professionals prefer to opt out entirely,
00:47while others make exceptions for trusted apps.
00:50Most phones allow you to see which apps have requested to track you
00:53and which ones are tracking you.
00:56Find your privacy and security settings to turn tracking on or off.