WATCH | Cannes 2025: Influencers, Accidental Diplomats And Algorithm At Play - video Dailymotion

OutlookIndia

Last year, Payal Kapadia made history—her film, the first Indian in Palme d’Or competition in 30 years. India’s Cannes legacy, from Chetan Anand’s protest anthems to Ghaywan’s raw storytelling, is as rich as ever.  But Cannes 2025? It’s not just auteurs and arthouse anymore. It’s red carpets as runways, influencers as accidental diplomats, and angles fine-tuned for the algorithm.  #Cannes2025 #PayalKapadia #IndianCinema #CannesLegacy #PalmeDOr #RedCarpet #ChetanAnand #NeerajGhaywan #InfluencerCulture #CinemaAndSpectacle #CannesFilmFestival #IndiaAtCannes #CannesFashion

Transcript

00:00Do you know the first film to win at the inaugural Cannes Film Festival?

00:04Back in 1946, Neachan Agar, a fiery Indian tale of class struggle and defiance,

00:09snagged the grand prize, Pamadur.

00:11Fast forward to Cannes 2025, what to expect, you ask?

00:15Cinema? Sure, kind of.

00:17Content? Oh, absolutely.

00:19Chaos? Bet on it.

00:21Picture this.

00:22Indian model Ruchi Gujar struts him,

00:25dressed like she's headlining a shadi.

00:27Her plus one, a dazzling Prime Minister Narendra Modi pendant,

00:32swinging in full glory.

00:33And the Gen Z verdict?

00:35She's serving Kanyadan Couture TM.

00:38Then there is Urvashi Rotela,

00:40the red carpet's unofficial landlord.

00:43No screening, no films, just vibes.

00:46And a vlog.

00:47Joining the influencer invasion,

00:49Masumi Nawala, Parul Gulati, Sakshi Sinwani, Sarah Sarosh,

00:55armed with brand deals.

00:56Stylists on speed dial and content contracts that scream ROI,

01:01return on investment.

01:03But hold up, how do you even get on the Cannes red carpet?

01:06A film festival, you say?

01:08Well, here's the tea.

01:09Courtesy of journalist Aishwarya Subramanian's Instagram expose.

01:13Brute, Cannes' official media partner,

01:16hands out the red carpet access.

01:18A one-off ticket, 30 lakh.

01:19Agency snagged bulk deals, dropping it to rupees 10 lakh a pop.

01:24Influencers?

01:25They are the ROI jackpots.

01:27So when you see someone with zero film credits,

01:30rubbing elbows with Juliet, Binnock,

01:32it's not very dust.

01:34It's media strategy.

01:35Cue the outrage.

01:37Influencers at a film festival?

01:38But comedian Veerdas had a hot take.

01:41Cannes 2025 even tried a decency clause to tame the chaos.

01:46Spoiler, not everyone got the memo.

01:48But the likes?

01:49They rolled in.

01:50Enter Aishwarya Rai Bachchan.

01:52Ivory sari, a vermilion sindoor,

01:55a vision of timeless grace.

01:57Some saw it as a nationalist flex amid India's recent military moves in Pakistan.

02:02Others just saw a queen.

02:04Interpretations are up for grabs.

02:06Actress Aditi Rao Hydri followed the suit.

02:09Same sindoor, different swagger.

02:11But beyond the bridal glow and viral reels,

02:13actual films snuck into the spotlight.

02:17Neeraj Gayawan's Homebound,

02:19In Uncertain Regard,

02:20Satyajit Ray's 1970 classic Aura Neer,

02:23Dendratri,

02:25Still Timeless,

02:26Anupam Kheer's Tanvi the Great,

02:28A Doll Made Up of Clay by SRFTI Students,

02:32Charak by Shila Ditya Maulik,

02:34backed by Sudipto Sen.

02:35Last year, Pail Kapadia made history.

02:38Her film, the first Indian in Palmadore competition in 30 years.

02:41India's Kaan's legacy from Chetan Anand's protest movies

02:45to Ghayawan's raw storytelling is as rich as ever.

02:48But Kaan's 2025?

02:49It's not just auteurs and outhouse anymore.

02:52It's the red carpets as runways,

02:54influencers as accidental diplomats,

02:57and angles fine-tuned for the algorithm.

02:59So here's to Kaan's,

03:01where cinema reigns,

03:02content slays,

03:03and everyone's dressed up for the gram.

03:06Art,

03:06commerce,

03:07clout,

03:08why pick one when you can nail them all in a single reel?

03:10Thanks for this,

03:13Wednesday.

03:13Thank you

03:16for listening.

03:16Bye.

03:17Bye.

03:18Choically,

WATCH | Cannes 2025: Influencers, Accidental Diplomats And Algorithm At Play

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