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  • 5/23/2025
Fayetteville, NC — ShaDonna “Mo” McPhaul, the powerhouse behind The Mo You Know brand, is heading back to Los Angeles June 5–9 to soak up the energy, connections, and culture of the 2025 BET Experience and BET Awards Weekend!
A combat veteran turned public relations strategist, media relations maven, and micro-influencer, Mo is no stranger to high-profile moments and celebrity-driven platforms. Her journey into the entertainment industry has been years in the making—and this trip could be the breakthrough moment she’s been building toward.
Mo’s track record speaks for itself:
• In May 2019, she was empowered by the Steve Harvey Vault Conference in LA, where she made the decision to “JUMP” into entrepreneurship.
• In February 2024, she hit the red carpet as credentialed press at the 25th Super Bowl Soulful Celebration, televised on CBS.
• In November 2024, she covered the Blue HBCU Honors taped at Howard University and aired on BET.
Since retiring from the U.S. Air Force in 2016, Mo has turned her passion into purpose—amplifying stories, creating connections, and serving as a dynamic bridge between brands and audiences. Her dream has always been to work in the sports and entertainment industry, and with this next trip to LA, she’s ready to bet on herself once again.
This year, Mo will be attending:
• BETX Casting Call
• BETX Fan Fest (Saturday + Sunday)
• Networking events and influencer
• BET Awards

“I’m not just showing up—I’m showing out. This is what I’ve trained for—20 years in the military taught me discipline, but purpose gave me vision,” says McPhaul.
To collaborate with Mo during BET Weekend or to schedule interviews, influencer coverage, or partnership opportunities, please contact her directly at shadonnamack@me.com or visit https://calendly.com/themoyouknow/discovery-call
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Follow the Journey:
Instagram/Facebook: @TheMoYouKnow214
Transcript
00:00The M.O.U. Know heads to L.A. for the 2025 BET Experience.
00:05Fayetteville, North Carolina, Shadonna M.O. McFall, the powerhouse behind the M.O.U. Know brand,
00:12is heading back to Los Angeles June 5-9 to soak up the energy, connections, and culture of the
00:182025 BET Experience and BET Awards Weekend. A combat veteran turned public relations strategist,
00:26media relations maven, and micro-influencer, M.O., is no stranger to high-profile moments and
00:32celebrity-driven platforms. Her journey into the entertainment industry has been years in the
00:37making, and this trip could be the breakthrough moment she's been building toward. M.O.'s track
00:41record speaks for itself. In May 2019, she was empowered by the Steve Harvey Vault Conference
00:47in L.A., where she made the decision to jump into entrepreneurship. In February 2024, she hit the
00:54red carpet as Credential Press, at the 25th Super Bowl Soulful Celebration, televised on CBS.
01:00In November 2024, she covered the Blue HBCU honors taped at Howard University, and aired on BET.
01:07Since retiring from the U.S. Air Force in 2016, M.O. has turned her passion into purpose-amplifying
01:14stories, creating connections, and serving as a dynamic bridge between brands and audiences.
01:19Her dream has always been to work in the sports, and entertainment industry, and with this next
01:25trip to L.A., she's ready to bet on herself once again. This year, M.O. will be attending,
01:31BETX Casting Call, BETX Fan Fest, Saturday plus Sunday, Networking Events and Influencer.
01:39BET Awards.
01:40I'm not just showing up I'm showing out. This is what I've trained for 20 years in the military
01:45taught me discipline, but purpose gave me vision, says McFaul. To collaborate with M.O., during BET
01:51weekend or to schedule interviews, influencer coverage, or partnership opportunities, please
01:57contact her directly at email or visit our website. Follow us on social media, Instagram and Facebook.
02:03Bye.
02:06Bye.

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