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  • 5/21/2025
Google pushes AI upgrades, subscriptions at annual I/O developer event

Alphabet's Google said on Tuesday, May 20, it would put artificial intelligence into the hands of more Web surfers while teasing a $249.99-a-month subscription for its AI power users, its latest effort to fend off growing competition from startups like OpenAI.

Google unveiled the plans amid a flurry of demos that included new smart glasses during its annual I/O conference in Mountain View, California, which has adopted a tone of increased urgency since the rise of generative AI challenged the tech company's longtime stronghold of organizing and retrieving information on the internet.

In recent months, Google has become more aggressive in asserting it has caught up to competitors after appearing flat-footed upon the release of Microsoft-backed OpenAI's ChatGPT in 2022.

GOOGLE / REUTERS

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Transcript
00:00For those who want an end-to-end AI search experience,
00:03we are introducing an all-new AI mode.
00:07It's a total reimagining of search.
00:10With more advanced reasoning, you
00:12can ask AI mode longer and more complex queries like this.
00:18In fact, users have been asking much longer queries,
00:22two to three times the length of traditional searches.
00:25And you can go further with follow-up questions.
00:29All of this is available today as a new tab right in search.
00:34I've been using it a lot, and it's completely
00:36changed how I use search.
00:38And I'm excited to share that AI mode is coming to everyone
00:41in the US starting today.
00:50AI mode is search transformed with Gemini 2.5 at its core.
00:55It's our most powerful AI search, able to tackle
00:59any question.
01:01And as Sundar announced, we're excited to start rolling out AI
01:04mode for everyone in the US starting today.
01:14You'll find it as a new tab directly in search or right from your search bar.
01:18AI mode will be loaded up with all of our best AI features and capabilities.
01:24But it's even more than that, it's a glimpse of what's to come.
01:30Over time, we'll graduate many of AI mode's cutting edge features and capabilities directly
01:35into the core search experience.
01:38That starts today as we bring the same models that power AI mode to power AI overviews.
01:44So you can bring your hardest questions right to the search box.
01:48With AI mode, you can ask whatever's on your mind.
01:51And as you can see here, search gets to work.
01:55It generates your response, putting everything together for you, including links to content
02:00and creators you might not have otherwise discovered, and merchants and businesses with useful information
02:07like ratings.
02:09Search uses AI to dynamically adapt the entire UI.
02:13The combination of text, images, links, even this map, just for your question.
02:19And you can follow up conversationally.
02:23Starting today, Gemini live capabilities are free and rolling out across Android and iOS.
02:29Deep research in Canvas are getting their biggest updates yet.
02:33There's a new agent mode coming for multi-step actions that you heard about earlier.
02:38We're introducing Gemini in Chrome to help you navigate the web.
02:42And you can create stunning images and videos with sound using the new Imagine 4 and VO3 models.
02:50It's all coming together in the Gemini app as we work to deliver the most personal, proactive,
02:57and powerful AI assistant.
02:59So I'm excited to share that we're upgrading two AI subscription plans today.
03:05We will have Google AI Pro and the all-new Google AI Ultra.
03:11With the Pro plan, which is going to be available globally, you'll get a full suite of AI products
03:17with higher rate limits and special features compared to the free version.
03:21This includes the Pro version of the Gemini app that was formerly known as Gemini Advanced.
03:27Then there's the Ultra plan.
03:30It's for the trailblazers, the pioneers, those of you who want cutting-edge AI from Google.
03:37The plan comes with the highest rate limits, the earliest access to new features and products from across Google.
03:44It's available in the US today and we'll be rolling it out globally soon.
03:49And we are starting to bring agentic capabilities to Chrome, Search, and the Gemini app.
03:55Let me show you what we are excited about in the Gemini app.
03:58We call it agent mode.
04:01Say you want to find an apartment for you and two roommates in Austin.
04:05You've each got a budget of $1200 a month.
04:08You want a washer dryer or at least a laundromat nearby.
04:12Normally, you'd have to spend a lot of time scrolling through endless listings.
04:17Using agent mode, the Gemini app goes to work behind the scenes.
04:21It finds listings from sites like Zillow that match your criteria and uses Project Mariner when needed to adjust very specific filters.
04:32If there's an apartment you want to check out, Gemini uses MCP to access the listings and even schedule a tour on your behalf.
04:40And it will keep browsing for new listings for as long as you need, freeing up to do the stuff you want to do like plan the housewarming party.
04:50Now, let's turn our attention to glasses.
04:55As you know, we've been building glasses for over 10 years and we've never stopped.
05:02Glasses with Android XR are lightweight and designed for all-day wear even though they're packed with technology.
05:11A camera and microphones give Gemini the ability to see and hear the world.
05:17Speakers let you listen to the AI, play music or take calls.
05:22And an optional in-lens display privately shows you helpful information just when you need it.
05:29These glasses work with your phone, giving you access to your apps while keeping your hands free.
05:35All this makes glasses a natural form factor for AI, bringing the power of Gemini right to where you are.
05:44So, unlike Clark Kent, you can get superpowers when you put your glasses on.
05:50I'm excited to announce today that Gentle Monster and Warby Parker will be the first eyewear partners to build glasses with Android XR.
06:05Screwing that up.
06:06That doesn't feel right, Thi personagem.
06:07Thanks everybody.
06:09Thanks for having me watching back.
06:10Thanks.
06:11I'm very excited for having me.
06:12It's time to continue.
06:14I will be here.
06:15Once.
06:16We're here to come up with you.
06:17Thank you very much.
06:21Keep a minute here.
06:23This is why I LetsInsare East and Human shutting us through this body.
06:26Keep a minute here.
06:29Your job.
06:35You

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