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  • 17/05/2025
Valeria Márquez, a 23-year-old Mexican beauty influencer, was tragically shot and killed during a TikTok livestream at her salon, Blossom the Beauty Lounge, in Zapopan, Jalisco,
Moments before the attack, she expressed fear for her safety. A man posing as a delivery person entered the salon and fatally shot her. Authorities are investigating the incident as a femicide, highlighting the ongoing crisis of gender-based violence in Mexico. The case has drawn widespread attention, with many calling for justice and systemic change to address such violence

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00:00Valeria Marquez, a 23-year-old Mexican beauty influencer, was shot and killed during a TikTok
00:06livestream in a horrifying attack that has stunned viewers and brought the country's
00:11persistent crisis of gender-based violence once again in light. Marquez was killed on Tuesday
00:16inside the beauty salon where she worked in Zapopon, Jalisco. A man entered the premises
00:21and shot her, according to the state prosecutor's office, which is investigating the case under
00:27femicide protocols. Seconds before the attack, Marquez was livestreaming on TikTok, seated at a
00:33table holding a stuffed toy. She was heard saying, they're coming, followed by a voice in the background
00:38asking, hey Vale? Unto which she replied, yes, before muting the sound. Moments later, gunshots were
00:46heard. A person appeared to pick up her phone, briefly showing their face before the livestream
00:51ended. Earlier in the livestream, Marquez told her followers someone had visited the salon
00:57with an expensive gift for her when she wasn't there. Looking concerned, she said she was
01:02not planning to wait for the person to return.

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