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  • 18/05/2025
Nine in 10 dog owners claim their dog's health is “just as” or “even more” important than their own.

A new poll of 1,900 U.S. dog owners found 52% claimed their dog's health is just as important as their own health, while another 41% said their dog’s health is even more important than their own.

Half of owners' dedication stretches so far, they'd even clone their dog if it was possible, and 10% said there's "no limit" to what they'd pay. This sentiment was especially strong among Gen Zers, 74% of whom would pay to have their dog cloned.

Commissioned by pet nutrition and wellness company Spot & Tango and conducted by Talker Research, results revealed many would give up their own favorite things in life if it could extend their dog's life by three years. One in seven dog owners said they’d ditch their partner or spouse to increase their dog’s lifespan with millennials leading at 16%.

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