EU ministers and film sector defend industry amid Trump’s tariff threats

euronews (in English)

EU ministers and film sector defend industry amid Trump’s tariff threats  The European Union is pushing back against President Trump threats on film and streaming industries, as culture ministers gathered in Brussels this week to discuss the future of the bloc’s audiovisual rules.   READ MORE : http://www.euronews.com/2025/05/13/lue-defend-son-industrie-audiovisuelle-face-aux-droits-de-douane-americains  Subscribe to our channel. Euronews is available on Dailymotion in 12 languages

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00:00In Brussels, Donald Trump's announcement of 100% tariffs on American films produced in Europe raised eyebrows.

00:13Trump is pushing for a return to Hollywood productions at a time when more and more US studios are opting to shoot in Europe,

00:21lured by significantly lower production costs.

00:24Finally, the American industry sector would be the first penalized.

00:29We, France, are really an attractive country for cinema.

00:32We have seen it on shows, there are more and more foreign productions coming from France.

00:39Trump has also taken aim at the EU's audiovisual directive.

00:43The law requires streaming platforms to feature a quota of European works and contribute financially to local production

00:49in exchange for access to the lucrative EU market.

00:52Culture ministers gathered in Brussels on Tuesday to discuss a review of this text.

00:58While EU countries reject any notion that these rules are retaliatory,

01:03some experts warn culture could be the next casualty in an escalating trade war.

01:07There has to be a balance, so the starting point is pre-Trump, and if he imposes disadvantages on Europe,

01:20Europe needs to restore that balance somehow.

01:23And that means that there would have to be some measures applied to imports from the United States.

01:32Trump's threats could still take a toll on European productions,

01:36on the diversity of languages and cultures that shape the EU's audiovisual identity.

01:41If American streaming giants pull their funding, the impact could be severe.

01:46But the EU shows no sign of backing down from defending its creative industries.

01:51And I think it is very important for them to hear from us ministers of culture that we will be on their side.

01:58We believe that they are an extremely important sector of our culture and we will defend them.

02:05We will defend them, we will defend their jobs, we will defend their creativity and we will defend our rules.

02:09The shadow of Trump's tariffs will loom over the camp festival even if so far it has not shaked the industry to its core.

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