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  • 5/13/2025

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00:00Okay, let's keep talking about you because you spent years working, I believe, in the hospitality industry in the United States.
00:08And Saudi Arabia is, of course, going through a massive transformation, building up the tourism sector, which is a key pillar of Vision 2030.
00:15What's your take on how they're getting on with regards to developing this particular sector, Liz?
00:22Well, I have seen this type of aspiration before.
00:27In fact, just yesterday, a large announcement was made from a major U.S. company to our neighbor, the UAE.
00:33I think that the Alula project is exciting.
00:37The Dorea downtown development in Riyadh is extraordinary.
00:41I just had the occasion to visit Jeddah.
00:44And what I can say from my experience in the hospitality industry is keep going, Saudi Arabia.
00:51These growth projects are unique.
00:54They're driving interest into the country, and they will enable people who've never thought to travel to this part of the world to come and experience not only the culture and the heritage, but the best world-in-class entertainment.
01:08Saudi Arabia has F1.
01:10Saudi Arabia has unbelievable concerts.
01:13Middle Beast, for example.
01:15And soon, I hope we'll see more cultural attention given to perhaps a mashup between an Ayala dance and ballet or opera and Arabic poetry.
01:25Who knows what the future holds?
01:27But I do know this.
01:28An investment in the hospitality sector is a winner.
01:31Winner.

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