ATM 2025: liderzy turystyki mówią o klimacie, technologii i strategiach wzrostu

euronews (po polsku)

ATM 2025: liderzy turystyki mówią o klimacie, technologii i strategiach wzrostu  W tym odcinku Focus sprawdzamy, jak szczyt Arabian Travel Market 2025 na nowo definiuje globalną turystykę poprzez zrównoważony rozwój, technologię i odważną nową wizję połączonych, świadomych podróży.  CZYTAJ WIĘCEJ : http://pl.euronews.com/2025/05/13/atm-2025-liderzy-turystyki-mowia-o-klimacie-technologii-i-strategiach-wzrostu  Zasubskrybuj nasz kanał.Euronews jest dostępny na Dailymotion w 12 językach

Transcript

00:00A connected industry allows people to move around the world,

00:04to experience new destinations they may never have been to before,

00:07to learn about new cultures.

00:08From an industry point of view,

00:09it gives a chance for people to connect to new customers.

00:16In a world marked by disruption, climate urgency

00:19and shifting traveler expectations,

00:21the Arabian Travel Market 2025 offers a compelling vision

00:25for a connected and regenerative global tourism industry.

00:30From the Pacific to the Adriatic,

00:31from coastal eco-resorts to AI-enhanced theme parks,

00:34travel leaders are here to reset the narrative

00:37and reimagine what the next decade looks like.

00:40Asir is one of the most iconic destinations within Saudi Arabia.

00:46It has coasts, it has plains, it has mountains, it has plateaus,

00:53it has deserts.

00:54A couple of years ago, the number of tourists in Asir

00:57were about just over six million,

00:59last year in 2024, it was just over eight million.

01:04And I expect that number to go up.

01:06Asir, long a domestic retreat,

01:08is being elevated onto the world stage

01:11with over 11 billion euros of investment.

01:14Yet environmental protection is a core foundation for its development.

01:18We absolutely have to preserve these if we want to remain successful as a destination moving forward.

01:24So in the strategy that we put together, we have a whole pillar called planet

01:29dedicated towards, dedicated to the preservation of the environment.

01:34It's a sentiment echoed in Abu Dhabi by leisure and destination creator Mirau.

01:392024 was an extraordinary year where we have broken all our records.

01:43We had more than 38 million visits to Yas Island, which reflects 12% growth compared to 2023.

01:51One of our main goals on Yas Island and Saadiat is to create unique and immersive experience for our customers.

01:57We use big data and machine learning to better understand customer behavior, better understand

02:01or exacting data, capturing data, and based on that, we customize and tailor different and new experiences.

02:08Mirau's data-led approach is shaping the future of experience in Abu Dhabi,

02:12where AI and solar power are not only enhancing entertainment, but also driving climate smart infrastructure.

02:19Dubai's refill and reuse water stations, along with citywide bottling initiatives,

02:24are being adopted across hotels as part of an effort to position itself as the region's most sustainable urban destination.

02:322024 compared to 2023, we've seen a 9% growth. We had about 18.7, 18.72 million tourists that came into Dubai.

02:42And the first quarter of 2025 already has been a strong year for us as well, with over 5.3 million tourists coming in,

02:48making about a 3% jump compared to the same period of time last year.

02:52We know that the avenues are not just about bringing in and building in and trying to attract more and more people to come and enjoy Dubai,

02:57but we need to make sure that it's also addressing a very big point for us and a very big topic for us as a city, which is sustainability.

03:04From Dubrovnik to Dalmatia, Croatia is among a wave of destinations focusing on regenerative tourism,

03:11a quality over quantity shift, gaining traction worldwide.

03:14Croatia has done a lot in terms of sustainability. We changed even the regulations

03:20and we started to implement new destination strategy plans,

03:25which means that we are focused on three pillars of sustainability, ecological, economical and of course social one.

03:33Artificial intelligence is no longer a backstage tool. It's reshaping how destinations predict demand,

03:39personalized experiences and enhance safety. From real-time data to predictive maintenance, AI is quietly powering the future of global tourism.

03:48We use a lot of new technology and we invest a lot of money in new technologies.

03:53So for us, I will give an example. CRM is critical for the business because we try to understand our customers the best possible way

04:03and we want to understand what they want and what they don't want. Not only to get to know our customers in a better way,

04:10but also for maintenance, for instance, of the roller coasters which, as you can imagine, is our priority.

04:18With strong ties to the Gulf, Malaysia is betting on ecotourism and heritage to lead its global campaign.

04:24And it's finding new traction in a more conscious travel economy.

04:28We are an ecotourism destination and we are also focusing on the community-based tourism.

04:36So we are focusing now on sustainability and responsible tourism.

04:42As the tourism world resets its compass, ATM 2025 is a reminder that progress isn't just about moving faster.

04:49It's about moving forward together and on purpose.

04:52And on purpose!

04:56Massive

05:09It to G0

05:11Who has got the size in a straight pass?

05:13And access to their local retail stores!

05:18Games

05:20Gedawid

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Transcript

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