A LEGO Brickumentary | movie | 2014 | Official Trailer - video Dailymotion

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A look at the global culture and appeal of the LEGO building-block toys. | dG1fb1JlTjJNclpnRmc

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00:00Can you hear me out there?

00:10I know, I know.

00:12You recognize me, right?

00:15But this story is not about me.

00:17Well, not entirely.

00:19This story is about a simple toy

00:21and how its unique properties ushered in a new era of creativity

00:25for a whole generation.

00:27Lego, Lego, Lego.

00:30Lego.

00:31So she's half cow, half robot.

00:33Yeah.

00:33It's a cowboy.

00:35Oh, that's a good idea.

00:36Action.

00:38Hey, guys.

00:39What started as a Danish endeavor in 1916

00:41became a global phenomenon.

00:43It really captured the imagination of people of all ages.

00:46Are we ready?

00:48It's become a monster brand of the toy business.

00:51I spend over six figures annually just on Lego.

00:57It's a creative tool.

01:00It's a way that people are expressing themselves.

01:02It's creating energy.

01:04It's a language.

01:05There is an adult fan community.

01:07Geeks.

01:07Weirdos.

01:08People like me.

01:09It's not what's on the front of the box.

01:10You can actually create whatever you want out of this toy.

01:13We saw a great potential of combining Lego and computers.

01:16I wanted to create a Lego architecture.

01:18Shot for shot remakes of famous films.

01:22I believe there's nothing I can't build out of it.

01:28It allows everyone, non-expert and expert alike,

01:31to come together on a simple platform.

01:34It's created an excitement in the world.

01:38At the core of what is human is the capacity to build.

01:44All around the world, people are pushing the limits of Lego.

01:47Being able to take your dreams and materialize into something,

01:51it's just a wonderful gift.

01:52We're always looking for something to inspire us

01:55or just give us some joy.

01:57Time's up!

01:58It's believing that anything is possible

02:01if you have the right tools in front of you.

02:03And look how many things we built from this simple toy.

A LEGO Brickumentary | movie | 2014 | Official Trailer

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