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  • 5/6/2025
Fast fashion e-commerce retailers Shein and Temu are boosting ad sales in Europe, as they expect shifting markets due to heavy U.S. tariffs. Both manufacture largely in China, where U.S. President Donald Trump has imposed a 145% tariff on. Trump also removed a trade exemption on low-valued packages, which both platforms had used to keep prices low and competitive in U.S. markets.
Transcript
00:00Chinese fast fashion e-commerce brands Xi'an and Timu are targeting European markets ahead
00:05of mounting U.S. tariffs.
00:07That's according to market data shared exclusively with Reuters.
00:11The data shows that since April, the companies have boosted ad spending the most in France
00:16and the U.K.
00:17The U.S. previously allowed packages worth under US$800 to enter duty-free, which allowed
00:23them to keep prices low.
00:25But that exemption ended on May 2.
00:28Last month, both platforms informed customers that they would have to hike prices due to
00:32global tariffs.
00:33U.S. tariffs on China, where the majority of Xi'an and Timu products are shipped from,
00:38remain at 145 percent.

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