00:01You know how many times I've done this in my life?
00:03All the same emotions come before any event.
00:09I'm going to change lives.
00:11So is he like the Tony Robbins of fitness?
00:14I wrote the world's first encyclopedia on diabetes and muscle building.
00:19I now run the world's largest fitness business mastermind.
00:24It's one of Europe's first bomb hotels.
00:26There was always car bombs outside it. It's been blown up many times.
00:29The fitness industry is massive. Phil's impact on the fitness industry is massive.
00:34He actually cares about the people that he works with.
00:39I'm concerned about how AI is going to be interfering with my business.
00:44AI can be an uncomfortable subject.
00:48It will absolutely have an impact on coaching in general.
00:51It's part of the world at the moment. So is it going to take jobs? Of course it is.
00:55I have looked at every chaotic event in my life that I thought was going to sink me.
01:00In those moments of chaos, tears, fear, I know what those moments feel like.
01:05And they're crushing.
01:06When your health is taken away from you and you can't get it back, then you begin to look at life through a very different lens.
01:21Diabetes can lead to other complications. Am I going to go blind? Am I going to have secondary health effects?
01:27Am I going to have kidney failure, organ failure?
01:30The GPs, the doctors, they all said, you're not going to be a bodybuilder. You can't do it.
01:34Well...
01:36When it comes to growth, when it comes to business, it's not about who knows the most, it's about who takes the action.
01:40I would definitely say he's relentless in terms of what he wants to get out of his business and he's willing to do whatever it takes to get there.
