Shein and Temu are hiking prices ahead of Trump’s tariff increases

Fortune

Shein has substantially raised prices on its site and Temu has recently added “import charges” of roughly 145% to products for sale ahead of President Trump’s tariff increases, according to reports.

Transcript

00:00Look at the blue bar that's popping up on the top and it says

00:02tariffs are included in the price you pay. You never have to pay extra at delivery.

00:07Shoppers are flocking to TikTok with complaints after seeing price hikes on Shein and Temu

00:12products. Ahead of President Trump's tariff increases, Temu has added import charges up

00:17to 150% according to a CNBC report. Products from Shein have seen price hikes too,

00:23ranging from 8 to more than 350% according to a Bloomberg report. The shopping giant started

00:29implementing the price changes on April 25th due to tariffs and changes in trade rules.

00:35In early April, the Trump administration raised tariffs on goods from China to 145%.

00:40After decades of politicians who destroyed Detroit to build up Beijing, you finally have a champion

00:48for workers in the White House and instead of putting China first, I'm putting Michigan first

00:53and I'm putting America first. But now Temu is fighting back by building out U.S. distribution

00:59centers and promoting products that aren't shipped from China. And in February, Shein started offering

01:04incentives to some of its Chinese suppliers to set up production capacity in Vietnam to help

01:09offset Trump's tariffs.

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