Licensing Expo 2017 - Pop Culture Classroom - FuTurXTV & HHBMedia.com - video Dailymotion

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Licensing Expo 2025 will be held at the Mandalay Bay Convention Center in Las Vegas, Nevada, from May 20-22. The event is a global tradeshow dedicated to licensing, IP extension, and brand collaborations. It's known as the world's largest licensing trade show.  Key Details & News:  Dates: May 20-22, 2025.  Location: Mandalay Bay Convention Center, Las Vegas, Nevada.  Focus: Licensing, IP extension, and brand collaborations.  Event Planner: The event planner is now open, offering enhanced digital tools and networking opportunities.  Keynote Session: Hasbro has announced their highly-anticipated keynote session, moderated by Marianne James.  Keynote Speakers: Walmart, Primark, and MINISO will be keynoting the event.  International Pavilion: This year's event introduces the International Pavilion, showcasing brands from Asia, including China, South Korea, and India.  Specialty Areas: The show floor also includes the Retail Lounge, the Cool Brands Café, and the Football and Soccer Pavilion.

Transcript

00:00My name is Tone Ellis de Asus and I represent Pop Culture Classroom.

00:10It's a Denver-based, not-for-profit organization.

00:13What we do is we develop classroom learning tools using pop culture media like comic books and graphic novels.

00:19And we also run the large Denver Comic Con event, Denver, Colorado,

00:24which is coming your way June 30th through July 2nd at the Carol Conviction Center.

00:30I may have to get together then.

00:31Yeah, most definitely.

00:32We're actually one of the top five Comic Cons in the nation.

00:35We're independent.

00:36You've got to be kidding me.

00:37Oh, seriously?

00:38Oh, seriously?

00:39Absolutely.

00:40We're independent.

00:41We're family-friendly.

00:42And so if you're out in Denver in June, come out and see us.

00:46I know of shows like Longlier and they push for Western culture.

00:50Do you see more of a push now for Western comic book culture, you know what I mean?

00:54Western comic book culture?

00:55Yes, yes.

00:56In mainstream media now.

00:57Do you see, like, we're pushing more Western and Western motifs and stuff, you know what I mean?

01:01Oh, yeah.

01:02Oh, definitely, yes.

01:03You're starting to see a lot more of that.

01:05I mean, we have the superhero stuff and then we have the vampire things and all of those,

01:10of course, are being turned into movies and all kinds of neat things.

01:13So, it's the beginnings of a deep dive into that type of culture and getting out of what

01:22else can, what are the other possibilities.

01:24What motivated you guys to do pop culture?

01:25What motivated you to take education and make it into a building?

01:28What motivated you to use education for other purposes?

01:31Right.

01:32What was the role of an individual success?

01:34When do I have to do that?

01:35Well, the organization started as an organization called Comic Book Classroom.

01:39And it happened when a group of self-described nerds, the comic book nerds like myself who

01:46grew up with comic books during the 80s.

01:48And it's them and a group of educators, a group of teachers that also grew up with comic books

01:54and they said, hey, you know, indulging in this media when we were younger increased the

02:00wanting to read more, wanting to learn more about the world.

02:05Find more engagement with new kids.

02:06Absolutely.

02:07So, it was that combination of different types of interests that Comic Book Classroom came

02:12about.

02:13And then different Comic Con, that idea came out spontaneously, or not spontaneously,

02:19it came out at the same time as that education part of it.

02:22Because there was a need for bringing it to the classrooms, but it was also a need to

02:25showcase it in the event so the public would know more about it.

02:29And that's how that started.

02:31A few years after that, it became Pop Culture Classroom.

02:34The reason why we changed the name is because we realized that pop culture is more than just

02:38comic books.

02:39It's movies.

02:40It's games.

02:41It's cosplay.

02:42It's all these different elements that we can turn into educational tools.

02:46So that's why we changed the name.

02:47From your perspective now, when you're at the License Expo, what are you trying to do with

02:50this?

02:51When you're here, what is your goal when you're at the License Expo?

02:52My goal here is kind of like investigating whatever areas we can get into.

02:56We have the classroom stuff.

02:57We have the Denver Comic Con.

02:59But it's more of an investigation of how we can increase our reach into different types

03:04of...

03:05What about gaming?

03:06Have you guys been exploring gaming?

03:07Yes, we have.

03:08Actually, we have a curriculum called Game One.

03:09It debuted last year.

03:10And it is a gaming set that teachers purchase or for the most part we give them free and

03:17we hold workshops in how to use the game, Game One curriculum.

03:23But it basically uses different board game components and teaches them to the participant,

03:32the young kid, who develops their own board games and then them and their classmates play

03:39the board games and the child, the participant, gets feedback from the board game that they

03:47created from their fellow classmates.

03:49How can they get more information about you?

03:51It's www.popcultureclassroom.org.

03:56Or you can go to differentcomiccon.com.

03:57Either way, I'll be there.

03:58I'll see you.

03:59Yeah, absolutely.

04:00Thank you, sir.

04:01Alright.

04:02Green?

04:03Blue?

04:04Yes.

04:05Alright.

04:06If you're a handler, you need to be out of the photo.

04:08Yep.

04:09If somebody keeps hitting my ladder, stop.

04:10Walking around the ladder.

04:11Alright, look right here, everybody.

04:24Right here.

04:25Let me go.

04:26Get out of here.

04:27Alright, on three.

04:28One, two, three.

04:29Ready?

04:30Okay.

04:312,3.

Licensing Expo 2017 - Pop Culture Classroom - FuTurXTV & HHBMedia.com

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