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Volkswagen says localisation in China and other nations will mitigate USA's tariffs
The Star
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4/24/2025
German automaker Volkswagen emphasises the importance of healthy market competition, saying that it wants to build its business in different parts of the globe to mitigate situations such as the sweeping tariffs by the United States.
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00:00
The whole automotive market globally is under pressure and we as a real global player are
00:22
analyzing the situation very, very deeply. For us, and that was our acting also in the
00:29
past, it was very important to have a free and fair trade between the regions, but the
00:35
current regulations brought us to do more local business, as we decided already in China,
00:41
doing more business here in China for China. The same in the US, also we are intending
00:47
to invest heavily in the US, so we can't influence the situation coming from the politics or
00:53
geopolitics. And so we have to prepare ourselves, being attractive and having the opportunity
00:59
to offer the right products to our local customers. Both of us, we are deeply integrated in the
01:05
value chain and in terms of engineering, in terms of software, in terms of battery technology.
01:12
And so I feel very positive having competitors like BYD is challenging to make our business
01:20
better. And at the end, it's very positive to have this for the customers to provide the
01:25
best technologies. First of all, we are focusing on China and Chao Peng is doing a great job
01:32
and I'm honoring what they are doing there. And therefore, we have chosen this partnership.
01:38
I'm very happy about it. Also the progress, the speed, the innovation level. We think step
01:44
by step, first, now bringing the first models to the market. Also collaborating in terms of
01:50
developing software architectures. Competition is good for developing innovations and innovations
01:57
are at the end very positive for the customers. We use Chinese speed also to improving our processes
02:04
like the engineering speed. Our new platforms are developed in only two years with a typical
02:11
Volkswagen DNA and a very high standard of the technological level we are providing to our
02:18
customers. And so we are benefiting a lot what we can learn here in China and bringing also the
02:24
process knowledge and the experience to other regions of the world.
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