00:00Prasarana Malaysia Berhad has removed an advertisement by deodorant brand Hyger from its Ampang Sui Petaling LRT line after members of the public complained that it triggered racial sensitivities.
00:13In a statement today, Prasarana said the advertisement, which promoted a personal care product, depicted an everyday situation involving Malaysians of various backgrounds using public transport.
00:25It said the advertisement was aimed at showing the importance of using personal care products and was not targeted at any individual or race.
00:34Prasarana added that the visual in question went through the appropriate process, including internal and external checks, covering aspects such as racial, religious and social sensitivities, before being printed and displayed.
00:47Prasarana said the visual was nevertheless removed following feedback from commuters.
00:51It said that as a responsible public transport operator, Prasarana values community feedback and views, especially when the issue can be misinterpreted as being targeted at a certain individual or community.
