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Analysis: Taiwanese Firms Prepare for the Worst With U.S. Electronics Tariffs
TaiwanPlus News
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4/15/2025
Professor and analyst Chen Ping-Kuei says Taiwanese companies are preparing for the worst-case scenario ahead of Trump's plans for tariffs on consumer electronic goods but may also catch a break if essential products receive exemptions.
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00:00
As the Trump administration is preparing for a special tariff on consumer electronics,
00:05
how are companies preparing for a best and worst case scenario?
00:09
So I think for companies, they're moving toward the worst case scenario. They're preparing for
00:16
the worst case scenario because the fact that the tariff was imposed on them, that means it is
00:24
already beyond their imagination. It is not like what they imagined or what a Trump policy would be.
00:31
So the intensity and unpredictability of Trump's policy make these companies to do a preparation
00:40
first. So I think these companies will anticipate a decrease of consumer confidence and a decrease
00:50
of consumptions in the US. Therefore, they would decrease production ahead as well.
00:56
So is there even a best case scenario at all for Taiwanese companies?
01:01
So the best case scenario is that some of the consumer products that is especially needed by
01:08
the ordinary people in the US, those products will be examined using different ways, whether you change
01:16
the country of origin or you just examine the tax, the tariff for that category. Either way,
01:23
there are some ways to examine the tax that will make these companies, they don't have to raise the
01:31
price in the US consumer market. Taking all of that uncertainty into account,
01:37
is there anything that we have definitively learned so far?
01:40
There is an incoherent view within Trump's team. So that's something that we need to pay attention.
01:49
I think whether the Trade Representative Office and the White House and Congress,
01:58
they will force the Trump administration to put out different policies. I think this will be the key.
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