How Clarks became the hottest shoe brand — again.mp4 - video Dailymotion

Evening Standard

No longer simply the spot for school shoes.Clarks, internationally renowned thanks to the Wallabee — a shoe beloved by everyone from David Bowie to Florence Welch, Liam Gallagher to Lebron James — celebrates its 200th birthday this year, as well as its return to the height of fashion. Searches for the Wallabee are up 382 per cent on TikTok, while a new campaign sees Gallagher front the brand in a pair of Desert Rain shoes, a rare Clarks silhouette which originally launched in the early 2000s.After collaborations with hot London designer Martine Rose, Supreme, LA label Bodega and cool-girl campaigns shared “from Somerset to the world” to their 1.2 million followers and counting, the renaissance is officially underway.

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00:00Clarks is celebrating its 200th birthday this year with a return to the height of fashion.

00:06This is mainly thanks to the Wallaby and an iconic musician too.

00:10The Clarks Wallaby was released in the 1960s and loved by everyone from David Bowie to Lebron James.

00:17But more recently, searches for the Wallaby are up 382% on TikTok, bringing back the classic shoe.

00:24But what else is shaping Clarks comeback as the hottest shoe brand?

00:27A new campaign sees Liam Gallagher in a pair of Desert Rain shoes,

00:31a rare Clark silhouette which originally launched in the early 2000s.

00:34Collaborations with Supreme, LA label Bodega and London designer Martine Rose

00:40are all shifting Clarks from its school shoe branding to Cool Girl campaigns.

00:44In honour of their 200-year anniversary, Clarks have also released a 200-year documentary,

00:50From Somerset to the World. The documentary is narrated by US rapper Yasin Bey

00:55and reflects on its roots and journey to becoming a globally loved brand.

01:00Dawn Porto, the global head of product, commented on the universal appeal of the brand, saying

01:05Iconic silhouettes like the Wallaby and Desert Boot remain a constant in our collections,

01:11with fresh updates and collaborations keeping them relevant.

01:14We don't follow trends, we focus on what works, which is why consumers trust us.

How Clarks became the hottest shoe brand — again.mp4

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