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Keep Liverpool Tidy - Great Homer Street KFC lead community litter pick
National World - LocalTV
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01/04/2025
This year marks the tenth Great British Spring Clean, launched by the national environmental charity Keep Britain Tidy.
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News
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00:00
National environmental charity Keep Britain Tidy has launched its 10th National Great British Spring Clean,
00:07
which sees thousands of volunteers picking litter to protect the environment.
00:11
I've been with the team at KFC at Great Homer Street who've been cleaning up their local area.
00:17
We're in over a thousand communities up and down the UK and Ireland,
00:21
and we just feel we've got a responsibility to those communities
00:25
to try and help them be clean and tidy and be nice.
00:30
We know that people really care about how their local community looks and feels,
00:37
so we just feel like we're on so many high streets and so many communities,
00:42
it's a responsibility really.
00:45
I think it's important to do events like this to tidy up the area,
00:51
get to know the area a bit better, meet new people,
00:54
and maybe encourage other people to get involved.
00:57
And if you've got big organisations that are willing to do it, that's a bonus.
01:01
Since 2016, the Great British Spring Clean has become the nation's biggest mass action environmental campaign,
01:08
empowering litter heroes across the nation to pledge to pick more than 4 million bags of rubbish
01:14
from the streets, parks and beaches.
01:17
That's more than half a million wheelie bins worth.
01:20
It comes after the charity revealed 64% of the North West's adults love where they live,
01:25
but for 72%, seeing litter makes them less proud of their neighbourhoods.
01:30
Take pride in where you are.
01:31
Even if you go outside your door, pick up a couple of bits of litter,
01:34
that's a couple of bits of litter off the street,
01:36
and then you'll find people will come along, they'll join in, they'll ask you,
01:39
they'll either turn around and say, you're wasting your time,
01:41
or they'll say, well done, either way, you're getting people.
01:44
Get in here, get in here and be proud of where you are, give it a go, what have you got to lose?
01:48
We've been doing it for five years now, this partnership with Keep Britain Tidy,
01:52
and every year we try and make it bigger and better, so we have more restaurants taking part.
01:57
We make it slightly a competition between restaurants, because who can pick up the most litter,
02:03
who can find the weirdest thing that's been littered, which is quite a popular one.
02:08
In a YouGov survey carried out on the charity's behalf ahead of the campaign,
02:13
84% of the region's adults said they demonstrated their love for where they live by not dropping litter,
02:19
while others said they litter picked and volunteered in their local communities.
02:23
Nearly two-thirds of adults across the region say they're disappointed when they see litter in their local area,
02:31
while over two-fifths are angry.
02:33
They also feel sad and embarrassed, and nearly a fifth even said they called out littering or told others not to do it.
02:41
The council have managed to invest an extra £3 million in the neighbourhoods department,
02:46
which includes your litter picking and your clean-up and things like that.
02:51
But we can only go so far as a council, we need to work together with the residents to make the neighbourhoods cleaner and safer.
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