Stephen Lynch Shines Light On Key Programming For Children Provided By PBS

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At last week's House DOGE Committee hearing, Rep. Stephen Lynch (D-MA) spoke to the CEO of PBS about children's programming.  Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:  https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript   Stay Connected Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes:  http://forbes.com

Transcript

00:00to enter into the record this letter from 72 public radio stations serving

00:07rural communities across the country where they emphasize how important

00:11federal funding is to the ability to provide vital public safety information

00:16without objection so ordered okay I also have a similar letter from Georgia from

00:22the Georgia PBS NPR station also asking for consideration for federal funding

00:29without objection so ordered thank you miss Kerger and miss Maher can we talk a

00:37little bit about the educational service you provide for for children of low

00:48income families and and how that that is received and the trust that you've

00:55generated among among families in that situation yes a significant part of our

01:00broadcast day is devoted to programming for children we focus on preschool that

01:08is goes back to the legacy of Fred Rogers who believed that media could be

01:12a tool to help to instruct children as well as a tool of entertainment our

01:17programming is focused on core skills that kids need to develop before they

01:21enter school in math and in learning numbers and in learning letters so that

01:27kids that don't have the opportunity to be in a formal pre-k program have a

01:32chance to walk into school for the first time on equal footing with kids that

01:37have more opportunity and that's the heart of what we think about in the

01:41programming that we develop for kids now I know you've done some well

01:45independent groups have done assessments on on trust the trust factor

01:52that that parents have on PBS kids which is one of your most popular services

02:00can you can you talk about that where did you come in in terms of the the you

02:06know the the comparison to other stations yeah we're we are the most

02:10trusted media brand in fact parents magazine this week just run the ran the

02:14results of a study that was done on Daniel Tiger's neighborhood actually

02:18looking at 16 year olds that remember some of the basic skills they learned as

02:22small children and what we're focused on is to make sure again that every child

02:27has the opportunity to learn and be excited about about the world around

02:32them when they enter a school for the first time and to give them those core

02:36basic skills that we can see they carry forward in life

02:42miss Maher I'd like you to focus on the work that public media is doing in

02:48relation to public safety communications how important is is this function of

02:54public broadcast media particularly I'm talking about the most rural most remote

03:01communities in this country thank you so much congressman we are part of the

03:07national next generation warning system for which we've received a significant

03:11investment over the course of the last few years and many thanks to Congress

03:15for supporting that appropriation our stations are busy implementing that

03:19across the nation we also are part of the national sorry excuse me the

03:24statewide emergency plans for more than 20 states you'll see the importance and

03:29value of public radio in particular when we face climate or sorry excuse me

03:35extreme weather for example whether in Ashland North Carolina recently we

03:41Blue Ridge Public Radio was the only news information source available for

03:46nearly two weeks as people struggled with outages of water and electricity

03:50and certainly outages of cell phones and Internet recently as well my colleague

03:55from Alaska would be able to speak to Raven Public Media which had a very

03:59similar experience of two weeks of outages in which the local media station

04:03was again the only source of information for that community when

04:07everything else goes down public radio is there available to first responders

04:11to be able to communicate directly about issues of harm and ensure the public has

04:17access to vital critical information now I mean there's a lot of information out

04:23there a lot of stations out there but we're talking what's what's the

04:26difference here when you have a paywall free non-subscription access for some of

04:32these communities I think it makes all the difference in the world sir we

04:36recently as I mentioned in my opening statement we're one of the only

04:40publications in America that has a dedicated veterans beat and the only one

04:43without a paywall I'm always struck by something that our veterans reporter

04:47told me which is that a mother of one of our troops deployed overseas came to him

04:52and said that for the first time in nine months she'd heard his son's voice that's

04:58something that I believe only public media can do and it can only do that

05:01because it is available to all Americans without any barriers thank

05:06you madam chair I yield back I now recognize chairman Comer from Kentucky

05:12for five minutes thank you madam chair mr. Oman I'm glad you brought up

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