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Underdog's Valuation Soars: Billion Dollar Milestone
SportsGrid
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3/28/2025
Category
🥇
Sports
Transcript
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00:00
All right, so now let's get into some good news in that space, and that has to be from the company
00:05
Underdog. There was a report that I read over at Legal Sports Report that their valuation is
00:10
significantly above what it was last season. What do you attribute this to?
00:16
Yeah, they're now valued at over a billion dollars, which is huge news for a company that
00:20
only a couple of years ago was valued at about 400 million. It was a startup based out of Brooklyn
00:25
launching Daily Fantasy Sports Technology. We talked about pretty much all last year how states
00:31
took action against their Pick'em games, which they identified as parlays. To Underdog's credit,
00:36
they took the necessary steps of working with regulators to figure out how to satisfy those
00:41
concerns. But what I would contribute their huge valuation bump, essentially, they figured out how
00:48
to stay relevant and how to keep offering those same games despite the blowback from the industry,
00:53
despite companies like Fandle and DraftKings taking legislative and lobbying action against
00:59
them, trying to get them cracked down on. They kind of came out of that okay. They went through
01:03
the battles tested. They're in a lot of states where sports betting isn't legal, but offer a
01:07
product very similar. You can do the Pick'em, you take over and unders on various players,
01:12
and they seem to be doing a really good job of it. They just left New York. Part of leaving New
01:18
York was agreeing to pay $17 million, which is based off the revenue they made there,
01:23
which is pretty significant for a state that does have sports betting. It shows that
01:27
people were still in that state with that option and still going over to this fantasy sports
01:30
provider. They're only seeking to grow. They're trying to become a sports book. Eventually,
01:35
they're going to be competing for a license in Missouri. Once that launches, they already have
01:38
the North Carolina license. So they're really growing their brand based off of this daily
01:43
fantasy sports model that they already pushed out there. Now they're kind of in this phase two.
01:47
And another thing I'll note about this valuation is it comes off of an investment from the venture
01:52
capital firm Spark Capital, which is known for investing in huge names like Twitter, Discord,
01:58
and Slack. And it marks the largest single investment ever from a venture capital firm
02:03
into a sports gambling company. So huge news for Underdog. Their company is really growing,
02:08
and they have their sights set on growing even more as we go into the year.
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