Exclusive: Michael O’Leary announces Ryanair’s exclusive ‘Prime’ service for frequent flyers

Ryanair launches new travel scheme that can save you up to £250 a year

Transcript

00:00You told me you'd never bring in a loyalty scheme.

00:02It's not a loyalty scheme, it's a subscription discount scheme.

00:05So we're selling 250,000 Ryanair Prime subscriptions in the next year.

00:09The cost is 79 euros and we think we will deliver 12 monthly seat sales

00:14which will save those subscribers more than 300 euros

00:17over the cost of our airfares in our system.

00:20So we're testing it.

00:22I'm not sure whether it'll succeed or not

00:24but it will deliver real value to consumers and it's not based on loyalty.

00:28It doesn't matter how often you fly with us

00:30you can only get it if you buy the subscription service.