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When You’re A Woman Running A Condom Brand In India
Brut India
Follow
4/18/2025
Condom: an essential commodity for everyone. A clear business opportunity. Yet, people go when a woman sells it...
Category
🛠️
Lifestyle
Transcript
Display full video transcript
00:00
People would ask, oh madam, what size do you like?
00:13
Ma'am, we don't want to talk to you. You can talk to your father or husband.
00:16
What do you want to do with these things?
00:19
People would ask, oh madam, what size do you like?
00:22
Why do women have to be everywhere?
00:25
Men are handling it, let them do it.
00:31
Whether you're a man or a woman,
00:33
if you're going to a pharmacist to pick up a box of condoms,
00:36
either you want that person to not know you at all,
00:39
so maybe they're way away from where you stay,
00:42
or there's still a sense of judgment, right?
00:45
And I think that lack of social accessibility,
00:48
that lack of a judgment-free, safe, educational shopping experience
00:52
is what led to really low adoption rates.
01:01
And our goal is a world where buying a condom is not a nightmare.
01:17
Salad is the second female-founded brand of condoms,
01:21
which is so surprising because almost 48% of our population is women.
01:31
I think the first battle women have to fight,
01:33
even in entrepreneurship, is being taken seriously.
01:36
A woman talking about sex so openly, or even safe sex so openly,
01:41
even if it's a health-first, educational perspective,
01:44
seems to be solicitous,
01:46
and people tend to think that you're just going to be open to whatever.
01:51
So, one thing that I did right during the launch of it
01:54
was remove all my images from social media
01:56
because I wanted to control the narrative.
01:58
There were uncomfortable conversations that would happen on the salad page as well,
02:02
where people would ask,
02:03
Oh, madam, which size do you like?
02:06
Or, you know, just random dick pics.
02:08
And you need to know how to deal with that
02:11
when you're talking to a woman about sex.
02:13
And I think that's the biggest challenge.
02:16
You know, just random dick pics.
02:17
And you need to know how to deal with that whenever that happens.
02:21
Especially as a female entrepreneur, I think it's critical.
02:29
For example, our clubhouse group was the highest,
02:32
was the largest sex-ed community on the platform.
02:37
We hosted a lot of conversations,
02:39
and this was before the brand was launched.
02:47
After the round of pre-orders,
02:49
I was sold out within like 24 hours.
03:01
This is something that needs to be part of your everyday life.
03:05
This is not something that's discardable.
03:07
This is not optional.
03:08
This is something that you need to be a part of your everyday life.
03:12
This is not something that's discardable.
03:14
This is not optional.
03:15
This is critical for your health.
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