Meet The New "Meat”

Brut America

It's #NationalHamburgerDay, but that doesn't mean you have to have a cow.  These startups are trying to create the Holy Grail of meat substitutes — environmentally-friendly and delicious.

Transcript

00:00I

00:21Taste like a meatball, it's good

00:30People around the world love meat and the demand for meat is skyrocketing

00:38But the way that we make me today using animals

00:42is

00:44Increasingly being recognized as a single biggest threat to the global environment

01:00That

01:15Means that we'll be able to pass on a much better planet to our kids and grandkids good idea

01:30You

01:43We have had this technical breakthrough of using real meat cells to grow meat

01:49The meatball that changed the world

01:56The greenhouse gas emissions from our process is 90% less than what traditional animal agriculture would cause

02:09The better meat and a better world

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