Budget trips revealed by West Midlands Railway ahead of Easter

National World - LocalTV

As the cost of living crisis continues, West Midlands Railway highlights five of the region’s most popular discounted attractions. Families can save money on days out by taking the train, with 2-for-1 offers and up to a third off major sites like SEA LIFE Centre and Cadbury World.

Transcript

00:00We all know how quickly costs can add up, especially during school holidays. From entry

00:08fees to petrol, parking and packed lunches, a simple day out can turn into a pricey affair.

00:15But this year, West Midlands Railway is pointing passengers towards an alternative. If you

00:19travel by train to certain destinations, you can get discounted entry at some of the region's

00:25most popular spots. It's all part of the Days Out guide, which includes everything

00:30from the Sea Life Centre and Cadbury World to Think Tank and Legoland Discovery Centre.

00:36For families facing rising costs, these offers can make the difference between staying home

00:41or heading out. But what is it about these attractions that keep people coming back?

00:46And why are they making the most of train-linked deals now?

00:51So this two-for-one deal is something that actually has proved really, really popular

00:55right across the West Midlands region. That's because it's perfect for families. So we know

01:00that attractions like the Sea Life Centre, like Alton Towers, are incredibly popular.

01:04And what we find is that people want to build the train into their day out. So they're allowed

01:09this two-for-one deal by travelling by train, but they actually make that train journey

01:13part of that family experience. So there are hundreds of attractions that are available

01:17with this particular offer. Absolutely fantastic opportunity for families to get out, explore

01:22new places, new things to do, they may not have thought of doing before. Here in the

01:26West Midlands in particular, the Sea Life Centre has proved massively popular. Really,

01:30really family-friendly attraction. Really something that people can get involved with.

01:36Even with delays and overcrowding, train travel still has its perks, especially if it comes

01:41with a cheaper day out. Passengers can get up to a third off entry at Alton Towers with

01:46savings for groups of up to six. Think Tank offers two-for-one entry, cutting the cost

01:51for families with younger children. Add up the discounts across five of the most popular

01:56attractions and you could save yourself more than £250. That's not just a bonus, it's

02:01a game-changer for many families trying to budget. And with destinations just a short

02:07walk from key train stations, getting there can be easier than expected. But how much

02:12do passengers really know about these offers and could more be done to raise awareness?

02:18So thousands of people take up this offer every single year and actually that equates

02:22to savings into the tens of thousands of pounds because when you think about the ticket price

02:27on an attraction, likely to be £20, £30, £40. By travelling by train, you can make

02:33that saving. We do see people taking opportunity, building the train into their journey and

02:40actually one of the things we're keen to do is make people aware. And we do that through

02:44our website, we do that through social media, but a really big factor is actually word of

02:48mouth and people telling each other, telling their family, did you know that you can get

02:51this deal on this attraction that maybe you were planning to go to anyway? But actually

02:55by travelling by train, you can cut that price in half.

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