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Trump's tariff threats have left U.S. bourbon distillers in limbo
Bangkok Post Group
Follow
3/16/2025
With a trade war brewing between the United States, Canada, and the European Union, bourbon distillers worry they could soon be in trouble. - REUTERS
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00:00
With American Whiskey now a tariff target, many U.S. bourbon distilleries are left wondering
00:06
if they can afford to expand internationally.
00:09
VICTOR YARBRO, Co-Founder, Bro Brothers Distillery, Kentucky
00:10
The whole Canadian growth strategy is now on pause.
00:13
Victor Yarbro is the co-founder of Bro Brothers Distillery, Kentucky's first Black-owned distillery.
00:20
It operates in Louisville, known to many as Bourbon City or the Wall Street of Whiskey,
00:26
but now plans for an expansion beyond Bourbon City into Canada have been put on hold.
00:33
That's because many liquor stores and bars in Canada have pulled American Whiskey off
00:38
the shelves entirely in support of their country amid President Donald Trump's ongoing threat
00:43
of tariffs.
00:44
VICTOR YARBRO, Co-Founder, Bro Brothers Distillery, Kentucky
00:45
Part of the expansion is being able to go into the Canadian market, which is a huge
00:48
market.
00:49
You know, there are neighbors, there are brothers, and this is something that we've kind of been
00:53
working on behind the scenes, and all of a sudden, this hard work that we've had has
00:58
now been impacted.
00:59
And U.S. distilleries are reeling after the European Union proposed a 50 percent tariff
01:05
on American Whiskey in retaliation of Trump's 25 percent tariffs on steel and aluminum imports.
01:14
For Judy Hollis-Jones, co-founder of Louisville's Buzzard's Roost Whiskey, introducing their
01:19
product to Europe doesn't make practical sense.
01:22
We were looking at next year, growing in Europe, you know, having lived in England, I understand
01:30
they love scotch.
01:31
They're beginning to talk about their own English Whiskey.
01:36
So with these tariffs, I don't think they're going to be interested in bourbon.
01:40
U.S. distillery owners are watching closely as U.S. tariffs and counter tariffs are still
01:46
being poured out.
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