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Southwest Introduces Baggage Fees As It Faces Pressure From Activist Investor To Boost Revenue and Profitability
Benzinga
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3/12/2025
Southwest Airlines will start charging checked baggage fees, according to CNBC. The move ends its long-standing “two bags fly free” policy as part of a broader effort to boost revenue.
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00:00
It's Benzinga, bringing Wall Street to Main Street.
00:02
Southwest Airlines will start charging check baggage fees, according to CNBC.
00:06
The move ends its long-standing two-bags-fly-free policy as part of a broader effort to boost revenue.
00:11
Southwest has not disclosed its pricing, but competitors charge at least $35 per bag.
00:16
These adjustments come as Southwest faces pressure to improve profitability,
00:20
fouling Elliott Investment Management's stake in the company.
00:22
For all things money, visit Benzinga.com slash GSTV.
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