Southwest Introduces Baggage Fees As It Faces Pressure From Activist Investor To Boost Revenue and Profitability

Benzinga

Southwest Airlines will start charging checked baggage fees, according to CNBC. The move ends its long-standing “two bags fly free” policy as part of a broader effort to boost revenue.

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00:00It's Benzinga, bringing Wall Street to Main Street.

00:02Southwest Airlines will start charging check baggage fees, according to CNBC.

00:06The move ends its long-standing two-bags-fly-free policy as part of a broader effort to boost revenue.

00:11Southwest has not disclosed its pricing, but competitors charge at least $35 per bag.

00:16These adjustments come as Southwest faces pressure to improve profitability,

00:20fouling Elliott Investment Management's stake in the company.

00:22For all things money, visit Benzinga.com slash GSTV.

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