Modernism, Inc.: The Eliot Noyes Design Story | movie | 2023 | Official Trailer - video Dailymotion

A documentary exploring the life and work of influential mid-century architect and designer, Eliot Noyes, who is best re | dG1fejhUczhyNktJdFU

Transcript

00:00People think design is the superficial details,

00:04how something looks.

00:05What they miss is that design is much deeper than that.

00:09Elliot Noyes paved the way for us.

00:11Elliot Noyes might be one of

00:13the best examples of what it means to be a designer.

00:18Elliot Noyes had quite a purist view of modernism,

00:23that design could be at the core of building a future society.

00:28More practical, more beautiful, simply better.

00:32He started the design program at IBM.

00:35He had this idea for something completely new,

00:38that design should be infused

00:40through all layers of the business.

00:42Back then, they didn't have words

00:43like marketing or even brand.

00:45Good design is good business.

00:48He was almost like a shrink for the company.

00:50You know, here's who you really are.

00:53Modernism was a bit of a victim of its own success.

00:56The trajectory that U.S. consumerism was on

01:00wasn't sustainable.

01:01Stop the unnecessary consumption of resources.

01:04I mean, what about that?

01:05We're still ripping off these other countries.

01:08Architects and designers didn't see themselves

01:10as part of the problem.

01:11I am not a political guy.

01:14I'm interested in making my points through my work.

01:19We have this amazing legacy.

01:22It is as modern now as it was back then.