The ‘miracle’ helping stars make archived looks fresher at London Fashion Week

KentOnline / KMTV

In fashion everyone is hunting for a brand-new look - with old pieces often discarded for the next big thing. Top designer Roksanda Ilinčić is bucking that trend by revisiting some of her archival designs during her Autumn Winter 2025 runway show at London Fashion Week (LFW).

Transcript

00:00We are currently at the Roxanda showroom. I'm about to have a fitting, which I'm very

00:09excited about. It is Dylon's first ever London Fashion Week. I've chosen almost like a tailored

00:17number but with a twist. Something that I love about Roxanda is how feminine but strong

00:23everything feels. I love what they're doing, I love the spin on it, I love the kind of

00:27re-imagining older pieces. Now the Dylon magic is about to happen. It's going to be washed

00:33in Dylon detergent to really bring it back to life. It's an archive piece so we're trying

00:37to renew it. Dylon has become such a big part of my routine. I think it's the way forward

00:45so we all need to catch on.

00:47We are here three days before my show, introducing the collaboration with Dylon and it's really

00:56nice to revisit my archive and to remember all those lovely collections that I did in

01:01the past. Three looks that I've done with Dylon and they've been re-imagined by being

01:06renewed and gently cleansed. I think sustainability is really at the forefront of what's happening

01:11in fashion today and I think making steps, even if they're small, is very, very important.

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