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Watch: Meghan announces huge rebrand as trademark fight continues
The Independent
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2/18/2025
Meghan Markle reveals 'new chapter' as she launches fresh business ventureSource: Meghan Markle
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News
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00:00
It's recording.
00:02
Okay.
00:04
Cat's out of the bag. I'm shocked we've kept this a secret for so long.
00:07
In two weeks, my show is coming out, which I'm so excited for.
00:10
And also, my business, which I think there's been a lot of curiosity about.
00:15
Last year, I had thought, you know what, American Revere, that sounds like such a great name.
00:19
It's my neighborhood, it's a nickname for Santa Barbara.
00:22
But it limited me to things that were just manufactured and grown in this area.
00:28
Then Netflix came on, not just as my partner in the show, but as my partner in my business.
00:34
Which was huge.
00:36
So I thought about it, and I've been waiting for a moment to share a name that I had secured in 2022.
00:42
And this is the moment.
00:44
And it's called As Ever.
00:45
As Ever essentially means, as it's always been.
00:48
And if you've followed me since 2014 with the TIG, you know I've always loved cooking and crafting and gardening.
00:53
This is what I do.
00:55
I haven't been able to share it with you in the same way for the past few years, but now I can.
00:58
So as things are starting to trickle out there, I wanted you to hear it from me first.
01:02
Of course there will be fruit preserves.
01:04
I think we're all clear at this point that jam is my jam.
01:07
But there's so many more products that I just love that I use in my home.
01:10
And now it's time to share it with you.
01:12
So I can't wait for you to see it. Thanks guys.
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