跨界破圈：解析王鹤棣两度闪耀NBA全明星的流量密码

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00:00Welcome to the TGN Star News channel. Please subscribe to the channel so you don't miss the hottest news of the day.

00:08Today's real-time communication includes the following content.

00:12Cross-border breaking circle to analyze Wang Hedi's two-time NBA superstar traffic code

00:18When Wang Hedi stepped on the carpet of Fengtian Center again on the weekend of the superstar,

00:24this 24-year-old Chinese artist has written a new chapter in the cross-border literature.

00:29Behind the transformation from a traffic idol to a sports star,

00:32it is the legend of breaking the circle created by three-dimensional value resonance.

00:36There are three main reasons why Wang Hedi has been selected for the NBA All-Star Game.

00:421. Basketball strength breakthrough cross-border ceiling

00:45Technological foundation is solid, although not accepted professional training,

00:49but Wang Hedi is the main force of the school team since the student era,

00:52is good at swing position, has a real-time breakthrough, medium and long-distance ability,

00:57and can even complete a dunk in the game.

01:002. Celebrity high-light performance

01:03In his first show in 2024, he scored 18 points in 15-9,

01:08the highest record of Chinese artists, hit the key four-point shot, and showed his big heart.

01:13Although only 2 points in 2025, the total score of the two seasons is 20 points, and the goal is still in front of the game.

01:20Competitive attitude or recognition of NBA official evaluation

01:23His performance can be circled and pointed out,

01:25showing professionalism in the balance between entertainment and competition,

01:28far beyond the level of ordinary celebrities.

01:312. The key to breaking the circle of young groups

01:34Fan economic effect

01:36As a top artist, Wang Hedi has tens of millions of fans,

01:40which provides an entrance for the NBA to expand young users and the female market.

01:45Wang Hedi's social media topic NBA accumulates,

01:48reads more than 100 million, forms a phenomenon and spreads.

01:512. Cultural symbol value

01:53He wears No. 23 to pay tribute to James,

01:56and interacts with Coolie to learn the behavior of goodnight celebration action,

01:59which deeply integrates the fan circle culture with the basketball culture,

02:03attracting non-traditional fans to pay attention to the game.

02:062. International influence

02:07NBA China related person in charge clearly stated,

02:10Wang Hedi's participation is a key link in the Chinese market to break the circle of strategies,

02:14which further strengthens the image of the NBA in China.

02:203. The best spokesman for the NBA globalization strategy

02:24Asian market representative,

02:26as the only Asian face to compete in two consecutive seasons,

02:29filled the NBA after Yao Ming retired.

02:32The lack of local symbols in China

02:34has become a bridge between the basketball culture in the United States.

02:37Entertainment competition is a need,

02:39the essence of the celebrity competition is the combination of business and entertainment.

02:42Wang Hedi has a strong traffic,

02:44topic-oriented and real basketball,

02:46which perfectly matches the need for the NBA to create a cross-border feast.

02:50Long-term cooperation to strengthen the NBA

02:52rather than keeping it tightly tied,

02:54such as arranging and training with Harry Potter,

02:56or James signing for one,

02:58continue to create hot spots,

03:00pave the way for future cooperation,

03:02from breaking the circle to entering the circle.

03:05Wang Hedi's consecutive selection is not accidental,

03:08but personal strength,

03:09fans' economic and commercial strategies.

03:12He has proven that Chinese artists

03:14can show their professionalism on the international sports stage,

03:17and has also become a key player in the NBA's young market.

03:21Just like the fans,

03:23after Yao Ming,

03:24it is not the players who carry the NBA Chinese topic,

03:27but a top idol who knows how to play.

03:30This cross-border win-win mode

03:32will become a new version of cultural integration.

03:35Thank you for watching the video,

03:37please subscribe to our channel to support us.

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