Children don't get enough outdoor play, quality family time, and nutritional snacks – according to their parents.
A poll of 1,000 mums and dads of kids aged three to 10 revealed what they think their little ones are often missing out on, with time in nature topping the list (29 per cent).
Fruit and veg (24 per cent), chores (27 per cent), and one-to-one attention (18 per cent) also featured.
And as many as seven in 10 claim they struggle to make sure their child is getting the right amount of everything they need on a weekly basis - due to busy schedules and children's fussiness.
A spokesperson for kids' fruit smoothie brand GoGo squeeZ, which commissioned the research, said: “We believe that nourishing kids with the right foods is key to helping them thrive. "