Inside Saatchi Gallery's flower exhibition: How flowers shape art, fashion and digital innovation

euronews (in English)

In this episode of Cult, we visit London's Saatchi Gallery, where an exhibition reveals how flowers inspire art, fashion and digital innovation - going beyond beauty to symbolise emotion, life and transformation.

Transcript

00:00Spring has already sprung here at London's Saatchi Gallery, where a new exhibition is

00:10exploring the influence of flowers on human expression and creativity, from painting and

00:17photography to fashion and film.

00:24Flowers, Flora and Contemporary Art and Culture features more than 500 works, exploring how

00:32blooms are not only depicted for their beauty, but also as symbols and metaphors for our

00:38emotions.

00:39It's rooted from the Renaissance up until the current day, and we have works that have

00:44been made just for this exhibition from contemporary artists. It's a very happy exhibition. We

00:50want people to leave feeling quite uplifted by the power of flowers within our lives.

00:58From high street to haute couture, flowers continue to flourish in the fashion world.

01:04For Finnish design house Marimekko, floral subjects have become a hallmark.

01:10We don't see florals as florals. We rather see them as an abstraction or the idea of

01:17a flower, and that is how we treat our floral prints in our collections. So I think the

01:21appeal is that you decide whether you engage with the flower as a floral subject or whether

01:28you engage with the emotion that the flower creates.

01:35Over 100,000 dried flowers make up this huge, immersive installation from British artist

01:42Rebecca Louise Law. La Fleur Mort explores life, death, and our relationship with nature.

01:50This theme will be looking at the place between life and death, and is it a dead flower, or

01:57have we brought life to the flower, and the questions of do we need more, and can we have

02:05enough of what we have, and can we reuse what we already have?

02:12French artist Miguel Chevalier reimagines nature through digital art. Extranatural is

02:19a virtual garden that evolves using generative algorithms, interacting with visitors as they

02:26draw near.

02:28And it's sort of homage of Monet. You know, Monet tried to catch the notion of the time.

02:35He worked with the notion of the light, and here we are in the same spirit, but we have

02:40something where you can have thousands of thousands of variations.

02:47Flowers Flora in Contemporary Art and Culture runs at London's Archie Gallery until the

02:535th of May.

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