SML Gold: The future of gold investment, in Dubai now

Gulf News

Safeguard your wealth: SML Gold offers secure gold investment with innovative services for investors, including global gold transport They have just launched at Dubai Gold Souq, promising to shake up the gold jewellery and bullion market on a global scale. Leading the charge is Fayçal Lalioui, founder and chairman, at the helm of the Board of Directors. To delve deeper into this exciting new venture, Gulf News spoke with Dharmesh Narendra Sangani, Director of Logistics, Prasanna Muthulingam, Director of Internal Operations, and Patrick Laurent N’dom, In charge of the Financial Division.   Read the full story here: https://gulfnews.com/gn-reach/safeguard-your-wealth-sml-gold-offers-secure-gold-investment-and-transport-1.1717422846953  See more videos at https://gulfnews.com/videos Read more Gulf News stories here: https://bit.ly/2HLJ2km

Transcript

00:00Our clients who are sitting overseas, they should be relaxed when the shipment is coming through SML.

00:06We are trying to give them the best what we can.

00:09And our banking system will help them to do it even more easier.

00:13Means you can go on the application, just download the application SML, go on it, buy the gold,

00:20you want 1 kilo or 2 kilos, you just wait until the price goes up and that's it, you know that.

00:25And it's securely safe in our place.

00:27It's going to be very secure, it's going to be very fast and SML will grow along

00:33and we will open more and more SML in various, various countries. This is the hope.

00:44We are at SML Gold, which has newly opened up in Dubai's Gold Souk.

00:49Today we are joined by Faisal Lalui, the CEO, Muthalingam Prasanna, the Director of Internal Operations,

00:56Sangani Dharmesh, the Director of Logistics and Patrick Laurent, the in-charge of the Financial Division.

01:03So Mr. Dharmesh, tell us what is SML and what does it do?

01:08SML, basically it's like we have a vision to make a very strong and safe supply of gold bars as well as jewelries.

01:23Because basically gold has a lot of sectors. It comes from, it starts from, let's say, raw material,

01:33which is in 24 karat and we convert into the jewelries with the different variants.

01:38And we as an SML Gold, we are having a very strong experience for the past 25 years

01:46into jewelries with a lot of different variants like 14, 18, 21, 22.

01:53Because we do have a lot of different communities with whom we are dealing into Western countries,

02:00especially our main market is America. We do in Canada, we do in UK and also we have a lot of customers in Europe as well.

02:09So SML has a vision to provide all their overseas customers with a very transparency and safe deliveries

02:20for the commitments as we are making to them for the jewelries and also for the gold bars in 24 karat.

02:29So SML deals in both jewelries as well as gold bars.

02:33Can you explain to us the logistics and operations of SML Group?

02:37Basically, you know, it's like all my, all these years experience what I have seen.

02:44People doesn't go with the new technologies.

02:48SML has a vision to provide a safe and transparency services to their customers, especially overseas.

02:56Because as I said, our main market is America.

02:59So what we have analysed that precious cargo should be always like, should be always with a lot of safety and security.

03:12And for that, nowadays we have technologies. So we have adapted those technologies like real-time tracking system.

03:20It has a very big role, especially in logistics.

03:24As well as we have artificial intelligence who is also taking care about the deliveries for all the shipments around the world.

03:35And those people like whoever is facing even a small issues regarding in our shipments,

03:42it has been recorded for each and every like, you know, each and every spot where it starts from.

03:51Let's say the shipment starts from Dubai and the ends till America or Canada.

03:57So we have all the reports for this entire journey.

04:01For that we have a special system what we have adapted and it's in SML own portal.

04:09So our customers are pretty satisfied that they will never face any kind of problem in dealing the shipments

04:17or even getting missing any kind of like, you know, even one gram is important nowadays because of the price.

04:25So gold is very, it's like, you know, what we believe that our clients who is sitting overseas,

04:34they should be relaxed when the shipments is coming through SML.

04:38We are trying to give them the best what we can.

04:40Okay, Mr. Prasanna, thank you for joining us.

04:42Thank you for inviting.

04:44And okay, can you tell us a little bit about what is the business model that SML Group follows?

04:49Yes. So first of all, SML stands for Sangani, Muthalingam and Lalvi.

04:55We are three partners, three businessmen who wanted to create this in UAE.

05:00And our business model actually is more with jewelry, different kind of jewelry, 14 carats, 18 carats, 21 carats, 22 carats

05:12for different communities like 14 and 18 can be for Western people.

05:1721 carats is for Arabic people.

05:19It's very mandatory and 22 carats is obviously for Asian people.

05:24And secondly, we do bullion.

05:27Bullions are very important for us because we also created SML vaults.

05:32So we have more than 400 vaults in our department here that I'm handling.

05:38So for 400 customers, let's say, so you can buy the bullion directly from us and securely put in our vaults.

05:46And UAE is very secure, you know, in the gold building.

05:50And thirdly, we are doing banking.

05:53So banking system will be on application like a normal banking system.

05:57But unlike the normal banking system, it will be with gold.

06:04So instead of putting some cash or some payment, we just buy gold and keep it aside.

06:11And the gold obviously will always take more and more premiums.

06:17Why is it that you chose UAE as a market?

06:21Well, UAE is the hub for the gold market, actually.

06:26You can say Singapore before, you can say a lot of countries.

06:31But now the hub is UAE.

06:33So that's why we choose to set up in Dubai and especially in the gold center.

06:38Because the gold center is the historical center of gold jewelry.

06:44So that's why we just choose Dubai.

06:47And it's 100% safe, secure for our clients.

06:51Because our investors, they invest not one kilo, two kilos, it's a lot of things, you know.

06:56And in our vaults, we want them to be very happily secure.

07:00Unlike the banking system, we have monitoring 24 hours, seven days a week.

07:06It's very different, you know.

07:09And our banking system will help them to do it even more easier.

07:13Means you can go on the application, just download the application SML, go on it, buy the gold.

07:20You want one kilo, two kilos.

07:22You just wait until the price goes up and that's it, you know.

07:25And it's securely safe in our place.

07:28You don't have to go and buy somewhere, put it in your house or somewhere, you know.

07:31You just have to buy from SML Gold, put it in our vaults and just wait.

07:35Okay, so Mr. Patrick, please tell us what is the target market for SML Group?

07:40Well, thank you for the question.

07:42SML Gold would be targeting mainly customer, like not business customer, but end-user customer,

07:53who wish to purchase gold.

07:56But on a geographical point of view, we would say apart from Africa, sub-Saharan Africa,

08:04but also from India and UAE.

08:08But there would be a deployment towards North America and Canada,

08:13where we have also a part of, I mean, SML in place physically over there.

08:20But I would like to specify a little bit more about the product of SML.

08:26Because SML is a concept, but we have a unique service that makes us completely different.

08:34Just imagine today, you need to remit some funds either in India or in Africa or in Europe, okay.

08:43But you want, in another way, you need to buy some gold.

08:49When you buy the gold, you will be able to get the gold delivered to the country of your choice.

08:57I mean, the country where we have our physical point.

09:02And there the gold can be sold.

09:06Okay.

09:07And the funds will be then credited for you.

09:10So either you keep the gold as an investment, especially nowadays, you know,

09:15in terms of currency, inflation and everything.

09:17Gold is a very secure way to hold funds or to invest.

09:22But on the other hand, this is the added value.

09:26It's a very, we call it gift.

09:29So it's a gold international fast transfer.

09:34So basically you buy 1 kg or half a kg or whatever amount.

09:39And you say, okay, I want this in Dubai.

09:43And in Dubai, we have all storage.

09:46We have all the gold facilities and everything.

09:49That would be under your name.

09:51And then you can give us the instruction to resell it.

09:55Also, can you tell us what are the hopes, dreams and future projections that SML Group has?

10:00You know, SML is like a baby.

10:04So every parents are happy to see the baby, but we want SML to grow and to get stronger.

10:11And to be able to do that, we have a vision.

10:17And the CEO has his vision and he has a strong relation towards the target markets and Africa.

10:27So basically the hope is to establish the gift as a very unique way of making the flow of payment, the flow of commodities in a smooth way.

10:48And this is our hope.

10:51It's going to be very secure. It's going to be very fast.

10:55And SML will grow along and we will open more and more SML in various countries.

11:02This is the hope.

11:03I'm not sure if I did convey it very well, but this is what we want to achieve.

11:10And of course, we want to have a presence in several markets and make it very sustainable and long term.

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