What is your image of Sheffield as a brand?

Transcript

00:00The image I've got of Sheffield, it was stuck in the 70s, it was very old-fashioned, you go to Leeds and Manchester and it's not the same

00:08and now it looks as though they're coming, they're catching up, so I'm all for a change in Sheffield, I must be

00:14We're not regular visitors but we do like to come down again, but that's my view of it

00:20So what image is that that's modern?

00:22What's the word I'm looking for? Not class, but like, I can't think of a word

00:30You go to Leeds and it's like, wow, this is a nice city, same as Manchester

00:35Don't know about Bradford and others, but Sheffield needs to move on and catch up

00:41I can't think of a word that describes it

00:45I just think it wants to catch up, don't it?

00:48Updating, yeah, that's what I'm after

00:52Well, I think there should be more music venues, really, for the young

00:56I mean, we have two sons who live in Sheffield who are very into Caspian and music

01:03So I think if they had more choice in where they could go

01:08I know they do go to the festival every year, the tramlines, don't they?

01:13But I think the eateries are becoming much, much better, I think

01:20Yeah, we've just seen the new collective round the corner

01:24And then places to take dogs, actually, we've got our little pub today

01:29But I don't think it is looking much better

01:32I think down the bottom of the city, by the Castle Market, definitely needs updating, doesn't it?

01:40It looks very, very dated and bedraggled

01:43So I think it needs to focus down that end at the moment, in my mind, anyway

01:50But yeah, I think things are looking up, in my opinion, anyway