Learn About Cirkul, an Innovative Way to Drink Water

SportsGrid

Watch Learn About Cirkul, an Innovative Way to Drink Water - SportsGrid on Dailymotion

Transcript

00:00Live from Radio Row, Sports Grid's coverage of Super Bowl 59. Joe Lisi

00:05joined by Circle co-founders Garrett Wagner and Andy Gay. Guys, an electric

00:10atmosphere in New Orleans. I mean, what are your thoughts about Super Bowl 59?

00:14This is of course our first time here in this aspect, but I think it's

00:19as big as you could have imagined even more. I think the lights, the town, the

00:23energy, it's palpable. So it's a lot of fun.

00:27Yep, it'll be a fun matchup for sure. So yeah, good for advertising. Yeah, first time in

00:32New Orleans or no? First time for me, yeah. Second time, I came when I was a

00:36teenager, but yeah, first real time. Awesome, so great game on Sunday, right?

00:40Kansas City looking for the three-peat, Philadelphia, they've won 15 of the last

00:4516 games. I know that both of you were teammates at Dartmouth. Any thoughts on

00:49the game? Went in the trenches. That's where it started. I think I've

00:54played enough football to understand that, you know, that those are the guys

00:57that don't get as much glitz and glamour, but at the end of the day, that's

00:59where the game starts. So whoever's D-line shows up, I think

01:02is really gonna make an impact. Yeah, it'll be interesting. It's almost a

01:04rematch from a few years ago, so it will be interesting to see who can

01:08control the ball, too. And Philly has a better run game this time, so we'll see

01:12how that adds up with Saquon. Yeah, Saquon Barkley absolutely dominating

01:16in not just the regular season, but in the playoffs. Talk to me about Circle,

01:21because this is a very unique product. You both went to Dartmouth, you both

01:25played, and I know you got at least the thoughts to develop a unique product in

01:29regards to the water bottle. Yeah, so the original idea was way back in 2011. Andy

01:36and I were both on the team, and we were in the locker room, and basically it's

01:39the disposable bottle of water and like the scoop of sports drink powder, and you

01:43kind of try to scoop it and pour it in, and it's a pain in the butt. You make a

01:45mess, and Andy and I were talking at the time, and I looked at him, I was like,

01:49what if you just had something you pop in a bottle and you could just drink it?

01:51Right. There's no powders, there's no liquids. He's like, yeah, what if you

01:54could adjust how much electrolytes or flavor or energy or whatever you're

01:58consuming? And to us for a long time, it was just an idea. And we just kept

02:02talking to people, like, yeah, that'd be cool if somebody made that. And over

02:05time, we had the good fortune, I guess, of becoming that somebody. Because

02:09really, what Circle's all about, it's about drinking more water as your

02:11favorite beverage. And I think for where we're at, we always thought people would

02:16like it. We're like, yeah, you talk to enough people, not everybody's going to

02:18lie to you and say, that's a great idea. It's like, oh, yeah, that kind of makes

02:21sense. But I think just the magnitude and the rate at which people have adopted

02:25the product has been staggering.

02:27Yep. Let me ask you, playing sports, right? How did that help you? Because

02:31every startup isn't easy, right? Adversity hits. How did sports and

02:36playing football, in particular, develop you to get over the hump, per se, to be

02:42successful?

02:42I think football teaches you a few different lessons. I think grit's one of

02:46them. And it's, you know, if something goes wrong, you got to focus on the next

02:49play. It's kind of like, right, something went wrong. What do we do to fix it? And

02:52how do we move forward? And I think the third thing that's really important,

02:55that's a lesson from team sports, is really, it's all about the team. And

02:58Circle would not be where it is today without all the amazing people that have

03:03joined the team and been able to take us to new heights and become a better

03:07company day in and day out.

03:09Was there one piece of advice, I guess you can say, because there's a lot of

03:13athletes here, right, that want to develop their own product. A piece of

03:17advice maybe you can give them to develop or get over the hump or

03:21something that you learned during the journey from start to finish?

03:26Yeah, I think the big thing for me personally is I wake up every day and I

03:30cherish it and just work your butt off. Just put it in. Don't leave anything on

03:35the field. It's kind of, you know, you want to make sure you empty the tank.

03:38And, you know, that's why you play the game. If you come out winning, awesome.

03:41If you lose, hopefully you learn something. But at the end of the day,

03:44don't go into it halfway, right? You'll regret it forever if it's something

03:48that you really believe in.

03:49What, in terms of just being able, because I asked you to personalize it

03:54from team to team, what exactly can you do to make, because we know NIL is big

04:00in collegiate sports. So how can you personalize it to where, you know, it

04:05meets maybe a team need or is it color based or is it?

04:08Yeah, so we've got different materials. That's a Triton plastic bottle. This is

04:12a glass bottle. We've got metal tumblers. We've got squeeze bottles. Basically,

04:16when you think about circle, there's kind of like two aspects to it. It's the

04:19beverage where, which is the water bottle or tumbler or, you know, whatever

04:23the vessel is. And then you've got the cartridges, right? So you've got a

04:27vitamin enhanced strawberry Kiwi. I've got blackberry with caffeine and he's

04:31got blackberry with caffeine too. That's our favorite flavor. But being able to

04:35basically take, you know, a six pack of a bottle beverage and make it like this

04:40and allow, especially in a football environment, when we'd come off the field,

04:44you'd have water, half and half, like, you know, sports drink and water, and

04:47then all sports drink, right? Which one do you want? And with circle, all you do

04:51is like, Oh, I'm just going to turn the dial. Interesting. It enhances as you

04:54drink from the bottle itself. And it gives the customer the flexibility to go

04:57to full electrolytes of flavor to just water or where anywhere in between.

05:01And hydration is very important, not just in sports, but just everyday life,

05:05right? In hot weather environments, humid environments, you have the

05:09ability to lose electrolytes at a rapid pace. And from a health perspective,

05:14this is this is great for all levels, right?

05:16And that's really what we try and do is help people drink more water. And that's

05:20what we do by making it convenient, delicious and fun. And those are really

05:23table stakes for circle and 96% of people actually we found drink more

05:28water when they start consuming circle, which is really neat stat because not

05:31everyone, you know, drinks their eight glasses or whatever it is a day and it's

05:35something that makes it easy and fun for them.

05:3696%. That's a huge number. So like, in terms of the studies, like, how did you

05:43get involved with all that?

05:44Yeah, so that's a I think it's a sampling of about 4000 circle customers.

05:48The question was basically, before you circle, do you drink a little bit more a

05:53lot a little less, more or less kind of this spectrum? Yeah, 96% of folks. And I

05:59think the the thing that customers tell us is having this front of mind and

06:03having it be you know, a totem. It's like, Oh, I got to fill up my water

06:05bottle. Because if you get busy during the day, and you've got a disposal bottle

06:09that you toss, and you're like, I don't have a bottle, like when I go to the

06:11water fountain or drink out of the faucet, like having something that you

06:14can come back to. And I think the water bottle is just become such a part of

06:18like everyday life. And then you think about the sustainability aspect where

06:22it's each of these cartridges is the equivalent of six plastic bottles. It's

06:27about as much plastic as a single bottle. So we're reducing the amount of

06:30plastic waste in the environment when customers are enjoying it.

06:33Right. It's incredible. And you're increasing the electrolytes, especially

06:37when you just think about social media. And you think about the evolution,

06:41tick tock, and an accent and how, you know, kids, younger kids take water

06:46bottles to school every day. I mean, just this is incredible. So I mean, any

06:51plans the rest of the week for Super Bowl media row?

06:56Just talking to a lot of neat folks like yourself. And yeah, and yeah, having

07:01some fun making connections and helping spread the word a circle. And it'll be

07:05fun having Adam Devine, who will be starring in our commercial on

07:09Super Bowl on Sunday, out there and meeting people and doing the whole

07:14thing.

07:15But we can't talk about it, right? Because it's good. Do you know the time

07:18that it's going to hit? Do you know exactly when it's going to hit? First

07:22quarter, second quarter? First quarter. That's awesome. That's great. It's gonna

07:25be a lot of fun. I think it's kind of in the same vein of the product itself.

07:30It's kind of something you've never seen before, right? The spot and the

07:32concept. And I think ultimately, the execution is something no one's ever

07:35seen before. So that's incredible. Super Bowl. I mean, Super Bowl commercials

07:39are awesome, right? So I mean, in terms of traction, it's going to be huge for

07:44the company. So can't wait to see. I'll be covering it. But obviously, I'll

07:48keep an eye out.

07:49I appreciate it. Really excited.

07:52We're coming back with more from Radio Row.

Category

Transcript

Recommended