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Apple CEO Tim Cook’s strict morning routine starts at 5 a.m.
Fortune
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1/25/2025
Apple CEO Tim Cook recently shared his morning routine— including the strict food regime he follows.
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Tech
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00:00
Apple's CEO Tim Cook is busy running a $3 trillion Fortune 500 juggernaut, but to set
00:05
his day up for success, he kicks off his schedule a little earlier than 5am.
00:10
The tech mogul recently disclosed his morning routine on the Table Manners podcast, and
00:14
despite his name, revealed he never cooks.
00:17
Instead, the CEO usually eats the same brand cereal every morning along with a cup of coffee
00:22
for breakfast while checking emails.
00:25
And his lunch and dinners are usually spent at Apple's cafeteria.
00:28
The CEO says his morning routine is the part of the day he can control the most, before
00:33
his schedule becomes less predictable.
00:35
He uses his time to block out the world, focus on upcoming tasks, and be silent for a while.
00:41
Cook isn't the only CEO with a strict routine.
00:44
Starbucks CEO Brian Nickell and Red Lobster CEO Damola Adam-Alaiken told Fortune they
00:49
also value early mornings before starting the workday.
00:52
Adam-Alaiken rises at 4am before heading out on an 8-mile run, and Nickell makes sure to
00:57
include a workout and his high-protein breakfast after his 5.45am wake-up call.
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