With a tech-focused GV70 facelift and the introduction of the Magma sport trim on the horizon, Genesis is poised to elevate its brand presence and continue its trajectory of growth and innovation.
At the LA Auto Show, Claudia Márquez, the newly- appointed Chief Operating Officer of Hyundai Motor America (previously the Chief Operating Officer of Genesis Motor North America), unveiled the highly anticipated facelift for the Genesis GV70 and GV70 EV. In this exclusive interview, Márquez highlights the significant advancements in the second-generation GV70, set to hit the market in spring 2025, emphasizing the luxurious interiors and enhanced performance features that distinguish the new models. Márquez also discusses the brand's rapid growth, noting their expansion from the first standalone dealership in 2020 to an expected 100 by the end of 2025. This strategic growth is aimed at delivering an exceptional customer experience, where every guest is treated as an honored guest, in the brand's Korean tradition.
The Magma concept, a new performance trim that will be available across all Genesis models, will enhance the brand's sporty and performance-oriented image when it comes to market. As Genesis approaches its 10th anniversary in Korea, Márquez underscored the importance of increasing brand awareness in the U.S. market. Auto shows play a crucial role in this strategy, allowing Genesis to reach a broader audience and showcase its innovative offerings.
Read more on Forbes: https://www.forbes.com/sites/scottyreiss/2025/01/13/genesis-comes-of-age-with-a-new-gv70-track-ready-magma-more-dealers/
For more from Scotty Reiss: https://agirlsguidetocars.com/
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Standing amid the Genesis exhibit at the Los Angeles Auto Show, you’d be forgiven for not knowing where to look first. There’s a lot going on. With a newly revealed 2026 Genesis GV70 under a spotlight, a Magma-trimmed GV60 anchoring the corner and soaring fluted wood walls ensconcing a lounge and coffee bar, as well
